Digital Marketing Content Manager

Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.

Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives. Working in partnership makes it possible to deliver the world’s most impactful projects and programmes as we turn challenge into opportunity and complexity into success.

Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.

We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner & Townsend and CBRE work together to provide clients with the premier programme, project and cost management offering in markets around the world.

Please visit our website: www.turnerandtownsend.com

This is a rare opportunity to shape the voice and digital presence of our brand in the UK at a pivotal moment. As Digital Marketing Content Manager, you’ll lead the creation and evolution of our first dedicated UK website — a platform designed to showcase our expertise, strengthen our market position and drive deeper engagement with clients.

You’ll play a central role in transforming complex expertise into compelling digital narratives that influence buying decisions, elevate thought leadership and generate measurable commercial impact. You will also work closely with our Global Senior Digital Content Manager and wider global content community to ensure the UK’s digital presence aligns with international standards while enabling you to tailor content to the needs of the UK market.

This position combines hands‑on content creation with strategic ownership, giving you the autonomy to define content priorities, experiment with new formats and improve the way thousands of users experience our brand.

Why this role matters

Market visibility – Your content will help position our UK business as a trusted leader, ensuring our expertise is clearly differentiated in a competitive landscape.

Commercial impact – High‑performing digital content will support lead generation, strengthen our bid pipeline and improve conversion by communicating value with clarity and relevance.

Client decision‑making – By translating specialist knowledge into accessible digital experiences, you will help clients understand how we can solve their challenges — improving engagement and strengthening relationships.

Digital maturity – You will establish the rhythm, standards and strategic direction for UK digital content, shaping how we show up online for years to come.

Key responsibilities:

Content strategy and planning:

• Develop and execute website content strategy aligned with business and team objectives
• Identify content opportunities based on client needs, user engagement, industry trends and business priorities
• Ensure content supports SEO, LLM, lead generation and thought leadership positioning

Content creation and management:

• Create, edit and publish high-quality, high-performing content including:• Website pages / landing pages
• Insight articles, reports, interviews and thought leadership
• Project case studies
• Email campaigns / e-newsletters

• Translate technical topics from subject matter experts into client-focused content
• Utilise AI content development tools that the business might be piloting, as appropriate for the type of content being developed
• Maintain content governance, brand TOV, writing guidelines, brand guidelines, etc.
• Manage and optimise website content using the CMS, and partner platforms like Vimeo and Everviz
• Support content needs for campaigns, events, webinars.
• Maintain accurate records of all photography, video and graphic assets, including source, usage rights, copyright permissions and expiry dates.
• Ensure all content published on the UK website and related channels complies with licensing agreements, talent/photographer consent requirements and corporate copyright policies.
• Coordinate with agencies and internal teams to ensure all new assets are supplied with correct rights documentation.
• Support development and curation of visual content (photography, video, graphics) ensuring alignment with brand guidelines and accessibility requirements.

SEO and analytics:

• Optimise content for search, working with global marketing and communications team and third-party platform such as Semrush and other AI tools
• Monitor content performance, provide insightful feedback and use it to inform strategy moving forward
• Track KPI performance for the website
• Continuously refine content based on data, insights and performance trends

Collaboration and stakeholder management:

• Form strong relationships with subject matter expertise to identify content opportunities
• Work closely with the global marketing and communications team and a future network of like-minded digital marketing content managers in various locations across the globe
• Ability to manage multiple stakeholders and prioritise requests based on the priorities of the business aligned to business development.

• Extensive experience in digital content, content marketing or B2B marketing
• Strong writing, editing and storytelling skills
• Proven ability to manage multiple fast-paced projects and deadlines
• Experience with CMS platforms (Umbraco ideally) and marketing automation tools
• Understanding of analytics platforms
• Experience with AI content generation and review (desirable)
• Understanding of SEO / LLM best practices and content analytics
• Ability to collaborate with senior stakeholders and subject matter experts
• Experience of working within a regional team in conjunction with a global team
• Experience of working with localised websites, that are linked to a global website
• Demonstrated understanding of strong visual design principles, with the ability to recognise and evaluate high-quality assets (photography, video, graphics, etc.)

Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change.

We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance. 

Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.

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Please find out more about us at www.turnerandtownsend.com/

SOX control responsibilities may be part of this role, which are to be adhered to where applicable.

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It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time. 

Any unsolicited resumes/CVs submitted through our website or to Turner & Townsend personal e-mail accounts, are considered property of Turner & Townsend and are not subject to payment of agency fees. In order to be an authorised Recruitment Agency/Search Firm for Turner & Townsend, there must be a formal written agreement in place and the agency must be invited, by the Recruitment Team, to submit candidates for review.