Digital Marketing Assitant intern

WHO ARE WE   

The Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with more than 35 years of experience in the industry. 

Alpega supports shippers, carriers, and logistics service providers through powerful SaaS solutions such as Alpega TMS and Alpega Freight Exchange, helping them optimize operations, increase efficiency, and reduce emissions. 

Find out more about our clients and solutions here: 

Alpega Group – Control your supply chain with Alpega TMS 

Freight Exchange (alpegagroup.com) 

Alpega Group: control your supply chain with Alpega TMS.   (alpegagroup.com) 
Freight Exchange : Wtransnet.com  & Teleroute.com 

Position Summary 

We are looking for a Marketing Assistant Intern to support the execution of Alpega’s digital and strategic marketing initiatives, with a strong focus on market segmentation, customer insights, demand generation, and commercial performance analysis as for example website optimization, organic and paid traffic generation, aimed at improving customer understanding and strategic segmentation. 

This role will help reinforce Alpega’s positioning across different markets and customer segments by contributing to the annual digital marketing plan, campaign execution, and data-driven decision-making. The position offers exposure to both operational and strategic marketing in a global SaaS environment.  

Responsibilities: 

Marketing Strategy & Planning 

Support the definition and execution of the strategic and operational marketing plan aligned with Alpega’s business objectives. 

Contribute to annual digital campaign planning and promotional initiatives across markets and segments. 

Support the global marketing planning process to ensure alignment across regions, channels, and solutions. 

Website Optimization & Demand Generation 

Support website optimization initiatives to increase traffic, conversion, and demand generation. 

Collaborate on paid media campaigns (mainly Google Ads and Meta) to generate qualified leads where organic reach is limited. 

Contribute to the analysis of campaign performance and propose data-driven improvements. 

Market Segmentation & Positioning 

Support market research and customer analysis to define target segments and audience profiles. 

Contribute to positioning strategies based on customer insights, product value propositions, and market needs. 

Assist in translating strategic insights into actionable marketing initiatives. 

Data Analysis & Commercial Insights 

Analyze marketing and commercial data to support decision-making and campaign strategy. 

Create reports, dashboards, and visualizations to communicate insights to key stakeholders. 

Support funnel analysis, lead qualification initiatives, and marketing performance tracking. 

Marketing Technology & Innovation 

Participate in the implementation and evaluation of conversational AI initiatives focused on lead qualification. 

Work with marketing and CRM tools such as HubSpot and Salesforce. 

Support advanced analytical initiatives such as segmentation models and funnel optimization. 

Cross-functional Collaboration 

Work closely with sales, business, and data teams in a global marketing environment. 

Support the alignment between marketing strategy and commercial execution. 

Requirements: 

Mandatory 

Undergraduate student in 3rd or 4th year, preferably in Marketing, Business Administration, Economics, or a related field. 

Strong analytical mindset with the ability to interpret data and extract actionable insights. 

Proactive, curious, and critical thinker with strong interpersonal skills. 

Advanced level of English; additional languages are a plus. 

Interest in strategic marketing, digital channels, and data-driven decision-making. 

Preferred 

Previous internship experience in marketing, business analysis, or digital roles. 

Knowledge of strategic and operational marketing concepts. 

Interest in SaaS, B2B marketing, or technology-driven environments. 

Up-to-date knowledge of digital marketing trends and marketing technology tools. 

What Alpega Offers:

Paid internship with a flexible schedule and hybrid working model (3 days in the office, 2 days remote).  

Integration into a large, multicultural, and international team.  

Participation in innovative projects and exposure to cutting-edge technologies.  

Opportunity to gain hands-on experience in global marketing within the SaaS industry.  

Duration & Conditions 

6-month internship, part-time, with the possibility of full-time during the summer period.  

Flexible schedule adapted to academic commitments and personal needs.  

Preferred start date: June/July, with openness to earlier availability. 

*Please, share your resume in English.  
  

Learn more about Life at Alpega: 

https://www.linkedin.com/company/alpega/life/beinghere 

Our commitment to you   

The Alpega Group has 500 collaborators with over 40 nationalities, based in our different locations. We are a global team, with different backgrounds, races, faiths and genders. We commit to ensuring that everyone feels included, has opportunities to learn and grow and is happy at work.   

If you require any additional support with your application, reach out to the Talent Acquisition specialist for this position, so we can make arrangements for you.   

Good luck with your application! We look forward to hearing from you.