Digital Marketing Analyst

Role Summary

We're looking for a Digital Marketing Analyst who thrives on execution and gets energized by seeing results. Reporting to the Marketing Director, you'll own and execute all our digital marketing activities—from building campaigns to optimizing SEO, growing our organic LinkedIn presence, and keeping our martech stack running smoothly. This is a roll-up-your-sleeves role for someone who's done it themselves and wants to keep building and executing. You'll work in a lean, high-impact marketing team where everyone contributes directly to results.

Key Responsibilities

Campaign Execution

Build, launch, and optimize paid campaigns across LinkedIn, Google Ads, and industry channels

Create landing pages, forms, and optimise conversions

Set up and manage marketing automation workflows and nurture sequences

Execute multi-channel campaigns supporting our account-based marketing programs across our target segments

Organic LinkedIn & Social

Develop and execute organic LinkedIn strategy for FINBOURNE's company page growing followers, engagement, and thought leadership visibility

Create and schedule LinkedIn content that showcases our solutions, client success, and industry expertise to financial services audiences and build our employer brand

Support executive social media presence by adapting content for personal LinkedIn profiles (CEO, product leaders, sales leadership)

Monitor LinkedIn analytics, track engagement patterns, and optimize content performance

Engage with industry conversations, relevant hashtags, and target account activity

Website & SEO

Manage day-to-day website updates, page optimization, and content publishing

Implement technical SEO improvements and track keyword performance

Analyze site traffic, user behavior, and conversion data to identify opportunities

Work with our designer to brief and implement web assets and landing page designs

Marketing Operations

Build email templates, workflows, and automation sequences in HubSpot

Ensure data quality between marketing systems and Microsoft Dynamics to support reporting, forecasting, and continuous improvement.

Set up tracking, tags, and analytics to measure campaign performance

Own digital marketing reporting and performance tracking, ensuring clear visibility into pipeline influence, conversion rates, and account engagement metrics.

Liaise with marketing and sales teams on campaign planning, performance reporting, and insights to inform strategy

MarTech Stack Administration & Optimization

Administer and optimize our marketing technology stack including HubSpot, LinkedIn Campaign Manager, Google Analytics, Ahrefs, Wistia, CookieYes and WordPress

Maintain platform integrations, troubleshoot technical issues, and ensure data flows correctly between systems

Identify opportunities to improve platform usage, implement new features, and streamline workflows

Keep platforms properly configured with working analytics and tracking in place

Recommend and evaluate new tools or features that could improve marketing effectiveness

Skills and Experience

Core Requirements

Experience with digital marketing execution—you've personally built campaigns, not just managed them

Hands-on proficiency with HubSpot (email builder, workflows, landing pages, forms), Google Ads, LinkedIn Campaign Manager, LinkedIn company page management, Google Analytics

Experience with MS Dynamics or similar CRM platforms, with understanding of marketing-sales data flows

Proven track record building organic LinkedIn presence—you understand what content performs in B2B and can point to engagement metrics you've driven

Comfortable working in the platforms every day—creating audiences, building emails, uploading assets, scheduling posts, troubleshooting tracking issues, pulling reports

Self-starter who doesn't wait to be told what to do—you spot opportunities and take initiative

Strong attention to detail with ability to QA your own work before launch

Analytical mindset: you check performance data regularly and adjust course based on what you see

Ability to context-switch quickly across multiple campaigns and priorities

What Makes This Role Right for You

You prefer doing to delegating

You get satisfaction from building something, hitting publish, and seeing results

You're resourceful and figure things out rather than waiting for someone else to solve problems

You're comfortable being a one-person digital marketing operation—owning it end-to-end from strategy through to execution and optimization

Just some of our benefits

£50,000-£60,000 salary + plus performance based bonus.

Health & Wellbeing: A competitive health insurance policy that disregards previous medical history. This also includes dental, optical, mental health support and comprehensive cancer cover.

Cycle to work scheme and Gym discounts: Buy a bike and cycling accessories out of your pre-tax salary and spread the cost over 12 months, as well huge discounts off Hussle, KOBOX and Nuffield Health gyms.

Hybrid: We have a mature attitude towards hybrid working. Whether you’re a night owl, morning person, parent, carer or simply need flexibility to work a different pattern to the norm, we’re committed to helping you be productive and work in a way that is best for you.

Professional learning and development: External training and accreditations are supported, as well internal training and development programs.

Maternity, paternity and adoption leave: Paid maternity, paternity and adoption leave, which includes 13 weeks full pay for maternity and adoption leave and 6 weeks full pay for paternity leave

Holiday: 25 days holiday plus bank holidays

About FINBOURNE

We are a young, dynamic financial technology company aiming to re-engineer the world of investing to make it clearer, faster and more cost effective for everyone.

At FINBOURNE, we offer a hugely supportive environment to build a career, with continuous learning and development opportunities. We have a collaborative culture of testing and exploring problems together to find the best evidence-based solutions. We respect your independent thought, your intellectual curiosity and your opinion.

Our solution is open, API first and developer friendly – a true first for the asset management industry. You can see what our team is busy building on Github.

For more information about us please visit our website.