Digital Growth Specialist

About the Role

We’re seeking a performance-driven Digital Growth Specialist  (Independent Contractor) to support our marketing efforts during a period of growth and system transition. This role is ideal for a self-directed marketer who enjoys owning execution, optimizing campaigns, and working across multiple digital channels.

You’ll focus on paid media, messaging, CRM marketing automation, analytics, and funnel optimization, while also supporting a CRM transition. This is a 90-day contract engagement, with the potential for extension based on business needs.

What You’ll Do

Copywriting & Messaging

Develop conversion-focused copy for paid ads, email campaigns, SMS campaigns, landing pages, CTAs, and retargeting initiatives

Maintain brand voice, messaging standards, and compliance requirements

Test, analyze, and optimize messaging based on campaign performance

Paid Media Management

Set up, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, YouTube, and other applicable channels

Monitor performance and continuously optimize for ROI, lead quality, and conversion rates

Manage budgets, audiences, creative testing, and performance reporting

Email, SMS & Marketing Automation

Build and deploy email marketing campaigns and automated workflows

Create and manage SMS campaigns

Manage CRM tagging, segmentation, and automation logic

Monitor deliverability, engagement, and campaign performance

CRM Transition & Configuration

Serve as the primary marketing contact during the CRM transition

Support migration planning, testing, and timeline coordination

Assist with data mapping, tagging structures, and segmentation strategies

Build and configure marketing automations in the new CRM

Validate lead routing, attribution, reporting, and integrations

Document workflows, processes, and best practices

Troubleshoot campaign, integration, and data flow issues

Support configuration related to a phone provider transition, if applicable

Website, Funnels & Analytics

Build and update landing pages and funnel assets

Maintain website content and perform basic SEO updates

Install and manage tracking pixels, UTMs, and conversion tracking

Monitor dashboards and analytics to guide optimization decisions

Deliverables

Executed and optimized digital marketing campaigns

CRM marketing automations and supporting documentation

Performance reports and insights as requested

Updated website and funnel assets

Functional tracking, attribution, and reporting systems

What We’re Looking For

Proven experience in digital marketing and paid media management

Strong copywriting skills with a focus on conversion and performance

Hands-on experience with CRM and marketing automation platforms

Experience supporting CRM migrations or system transitions (Applied Epic preferred)

Proficiency with analytics, tracking, and reporting tools

Ability to work independently, manage multiple initiatives, and adapt during periods of change

Contract Details

Location: Miami, FL

Department: Marketing

Engagement Type: Independent Contractor

Contract Term: 90 days

Experience Level: Mid-level

Pay: $18–$20/hour