Digital Growth and E-commerce Designer - 113

Position: DIGITAL GROWTH AND E-COMMERCE DESIGNER

Salary range: up to $2,800 NZD ≈ ₱97,000 – ₱98,000 PHP (with the final offer subject to the client’s discretion based on the candidate’s experience)

Working Hours: NZ business hours

Work set-up: 100% Remote work

Holidays: New Zealand Holidays

ABOUT THE COMPANY

We are a leading provider of high-quality customised workwear, teamwear, schoolwear, promotional products, and branded apparel across New Zealand and Australia. The business helps organisations and teams strengthen unity and brand presence through premium products, creative solutions, and exceptional service. Our culture encourages innovation, collaboration, and measurable growth across multiple consumer-focused brands.

Key Responsibilities

1. Social Media Strategy & Management

• Develop and manage social media calendars for all brands using Metricool.
• Plan content for brand awareness, consideration messaging, storytelling campaigns, and seasonal promotions.
• Publish across Facebook, Instagram, LinkedIn, and YouTube with conversion-focused copy.
• Analyse engagement metrics and optimise content strategies to maximise ROI.

2. Email Marketing & Automation

• Create and manage email campaigns across multiple brands using HubSpot.
• Build automation for onboarding, abandoned cart recovery, product launches, and re-engagement campaigns.
• Segment audiences by brand, region (NZ/AU), behaviour, and purchase history.
• Optimise open rates, click-through rates, conversion rates, and revenue per subscriber.

3. Graphic Design & Creative Production

• Design visual assets for social media, websites, emails, paid advertising, and print collateral using Canva Pro and Adobe Creative Suite.
• Enhance photography and generate AI imagery aligned with brand messaging.
• Produce short promotional videos and reusable templates for consistent branding.

4. Apparel & Print Production Support

• Prepare production-ready artwork for apparel and promotional items (DTF, heat press, embroidery, screen/UV printing).
• Create mock-ups for approvals and refine artwork for sizing, colour, and placement accuracy.
• Liaise with production teams to ensure high-quality outputs and minimise errors.

5. Website & Ecommerce Management (WordPress/WooCommerce)

• Maintain and optimise ecommerce sites, product listings, landing pages, and blog content.
• Improve user experience, navigation, and conversion rates through A/B testing.
• Monitor seasonal campaigns and performance across multiple markets.

6. AI Utilisation & Content Development

• Use AI tools (e.g., ChatGPT) for research, copywriting, ideation, and prompt generation.
• Produce SEO/AEO optimised blogs, FAQs, and structured content tailored to target audiences.
• Maintain internal AI prompt frameworks for efficiency and consistency.

7. SEO & AEO Optimisation

• Conduct keyword research by brand, market, and product niche.
• Optimise meta titles, descriptions, internal linking, structured data, and FAQ schema.
• Increase search visibility, featured snippets, voice-search traffic, and domain authority.

8. Paid Advertising & Performance Marketing

• Plan, manage, and optimise Google Ads campaigns to improve ROAS and reduce CAC.
• Track revenue attribution by channel and maintain spend within approved budgets.

9. Performance Monitoring & Reporting

• Report monthly on traffic growth, conversions, paid revenue, CAC, repeat purchase rates, and customer lifetime value.
• Provide actionable insights to optimise campaigns and maximise ROI.

Key Performance Indicators (KPIs)

• Social media engagement, follower growth, and conversion ratios.
• Email list growth, improved open/click rates, and campaign revenue.
• Website traffic growth, conversion improvements, and reduced bounce rates.
• Revenue attribution by channel, CAC reduction, and ROAS achievement.
• SEO/AEO ranking improvements and featured snippet growth.
• Increased repeat purchase rate and customer lifetime value.

Requirements:
Experience & Skills

• AI-driven marketing: ChatGPT or equivalent for research, copywriting, and ideation.
• Graphic design: Canva Pro, Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Ecommerce: WordPress & WooCommerce.
• Social media management: Metricool or similar.
• Paid advertising: Google Ads Manager.
• Email marketing/CRM: HubSpot.
• SEO/AEO principles and analytics tools (Google Analytics or equivalent).

Personal Attributes

• Commercially driven, analytical, and creative thinker.
• Highly organised and able to manage multiple brands simultaneously.
• Detail-oriented, proactive, and solution-focused.
• Adaptable and eager to leverage emerging digital and AI technologies.