Digital Experience Specialist

Horace Mann is seeking a detail-oriented and data-driven Digital Experience Specialist to manage and optimize the online experience for HoraceMann.com and related digital applications. This role plays a key part in enhancing customer journeys across discovery, quoting, purchasing, and servicing — ensuring our digital platforms are engaging, accessible, compliant, and performance-driven.

The Digital Experience Specialist partners closely with marketing, product, IT, and analytics teams to execute digital initiatives, conduct testing, monitor performance metrics, and continuously improve website effectiveness. This is a hybrid position and must be willing to commute to Dallas, TX office or Springfield, IL office.

Key Responsibilities

Website Performance & Optimization

• Manage the online experience for HoraceMann.com to optimize key performance indicators including quote start rate, quote completion rate, website satisfaction, SEO performance, and engagement metrics.

• Plan, manage, and conduct A/B and user experience testing to improve digital performance and customer journeys.

• Analyze traffic, engagement, and conversion metrics to identify optimization opportunities.

Website Operations & Content Management

• Perform day-to-day operation, maintenance, and cosmetic updates of company websites and digital applications using an enterprise content management system (CMS).

• Build and update web pages to support discovery, quoting, purchasing, and servicing activities.

• Execute approved digital campaigns by building and publishing pages and components within Sitecore, ensuring alignment with design standards and timelines.

• Maintain and optimize content for local agent web pages using defined templates and governance guidelines.

Governance, Compliance & Quality Assurance

• Support content governance by monitoring accessibility, performance, SEO best practices, and regulatory compliance.

• Validate SEO tagging, metadata, tracking implementation, and landing page functionality.

• Collaborate with QA and development teams to support testing, defect identification, and release validation.

• Escalate issues as appropriate and assist with post-release issue resolution and training.

Digital Analytics & Reporting

• Configure, maintain, and monitor digital analytics using Google Analytics and Google Tag Manager.

• Produce routine and ad hoc reports on website traffic, engagement, conversion, SEO, and SEM performance.

• Validate tracking implementation and ensure accurate performance reporting for stakeholders.

Cross-Functional Collaboration

• Serve as a digital subject-matter resource for business analysts, project managers, and development teams.

• Provide input on requirements, support testing and validation activities, and assist with post-launch updates.

• Collaborate with SEO and SEM stakeholders and agency partners as needed.

Requirements

• Bachelor’s degree required; advanced degree preferred.

• 3–7 years of experience in digital experience delivery, website operations, digital marketing execution, or related roles.

• Hands-on experience supporting enterprise websites using a content management system, including content editing, governance, accessibility, and regulatory compliance.

• Working knowledge of on-page SEO best practices, including metadata optimization, keyword implementation, and content performance analysis.

• Experience with Google Analytics and Google Tag Manager, including tagging validation and performance reporting.

• Familiarity with QA testing practices, release validation, and defect resolution.

• Experience using AI-enabled tools to support content creation, optimization, analytics, or workflow efficiency.

Skills & Competencies

• Strong understanding of customer-facing digital journeys and how website content supports marketing and servicing objectives.

• Proficiency with enterprise CMS platforms (e.g., Sitecore), including page creation, component usage, and publishing workflows.

• Working knowledge of basic HTML and image editing tools.

• Understanding of accessibility standards, usability principles, and performance considerations.

• Strong analytical mindset with attention to detail and a quality-focused approach to problem-solving.

• Ability to manage multiple concurrent tasks within defined workflows and timelines.

• Effective collaborator with cross-functional teams in marketing, product, sales, service, and IT.

Pay Range:

• $66,500.00 - $92,000.00

Salary is commensurate to experience, location, etc.

Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow. And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.

We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status

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