Digital Creative

Confidential

Buenos Aires, Buenos Aires, Argentina permanent

Posted: March 11, 2026

Required Skills

Job Description

ABOUT SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

MISSION

The Digital Creative (Social-First) develops creative ideas and concepts for digital and social platforms, ensuring they align with brand strategy and communication goals. The role combines conceptual thinking, digital culture knowledge, and strategic insight to create relevant ideas for social environments.

They collaborate with strategy, content, accounts, and production teams to develop campaigns, activations, and content, contributing to the creation and evolution of ideas throughout the creative process.

JOB FUNCTIONS

• Develop social-first creative ideas and concepts aligned with brand strategy and communication objectives.

• Actively participate in brainstorms and ideation processes, contributing innovative ideas based on cultural trends and platform dynamics.

• Conceptualize digital campaigns, social activations, and content for platforms such as TikTok, Instagram, YouTube, and other emerging platforms.

• Collaborate with strategy, account, and content teams to transform insights and business objectives into relevant creative ideas.

• Apply a deep understanding of social platforms, including their codes, formats, and interaction dynamics, to maximize content relevance.

• Contribute strategic thinking to the creative development process, ensuring ideas solve real communication challenges, not just aesthetic executions.

• Work alongside designers, content creators, and production teams to bring ideas from concept to execution.

• Adapt creative concepts to different formats, platforms, and cultural moments.

• Stay constantly updated on cultural trends, emerging formats, and the evolution of social platforms.

• Begin to guide and support more junior profiles within the creative process when needed.

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