Digital Content Specialist - Work from home / Dayshift

Join a well-established Australian construction services business as a Digital Content Specialist, driving lead generation through compelling content, social media, and email campaigns. This role suits a creative and strategic marketer who enjoys storytelling, collaboration with on-ground teams, and turning projects into high-performing digital content—all within a supportive, fully remote environment.

Content Strategy & Creation

• Develop, plan, and execute monthly content calendars aligned with business priorities, seasonal trends, and marketing campaigns.
• Create and publish content across LinkedIn, Instagram, Facebook, blogs, and EDMs, repurposing blogs into email snippets for campaigns.
• Write, edit, and produce high-quality blogs that educate residential and commercial clients on painting services, trends, and project insights.
• Collaborate with painters, project managers, leadership, and designers to produce engaging storytelling, visual content, and project showcases.
• Assist in designing visual assets including graphics, before-and-after project highlights, and campaign visuals.
• Support SEO strategy with keyword-driven, well-structured blog content.

Marketing Performance & Lead Generation

• Manage and optimise weekly email campaigns using Mailchimp or similar platforms, including audience segmentation, scheduling, and engagement tracking.
• Publish and monitor social media content to maintain consistent brand presence, respond to engagement, and drive leads.
• Optimise marketing funnels, including awareness, engagement, lead capture, and conversion.
• Generate automated lead flows across email, website, and social platforms.
• Analyse campaign performance and adjust content strategy to maximise reach, engagement, and lead generation.
• Coordinate paid and organic campaigns to increase inbound leads.
• Maintain a library of marketing materials, case studies, and visual assets.
• Provide creative input and support for campaigns, ensuring continuous improvement of brand storytelling and content quality.
• Other roles specific duties as they arise.

Requirements:
• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• Minimum of 3+ years’ experience in content management, digital marketing, or social media roles.
• Strong writing skills across blogs, EDMs, social posts, and project-based content.
• Experience with Mailchimp or similar email marketing platforms for campaign management and automation.
• Proven ability to plan, schedule, and execute monthly content calendars.
• Demonstrated ability to optimise marketing funnels and drive automated lead generation.
• Experience managing LinkedIn, Instagram, and Facebook for business.
• Working knowledge of SEO principles and content-led ranking strategies.
• Ability to collaborate with designers, creatives, and operational teams to produce high-quality content.
• Design proficiency in Canva, Photoshop, or similar tools is highly desirable.
• A strong portfolio showcasing blogs, EDMs, social campaigns, or marketing assets.
• Highly organised with strong attention to detail and the ability to manage multiple campaigns simultaneously.

Benefits:
Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:

• Work from home
• Mon - Fri: 7:00 AM – 4:00 PM PHT(adjustments will be made for daylight saving time)
• HMO with 1 free dependent and medical reimbursements
• Government-mandated benefits
• Work from home allowances
• Opportunities to work with leading companies in Australia and beyond
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.

We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.

Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.

Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.

🔗 Learn more about us through our official pages:

Website: https://twoconnect.com.au/

Careers: https://apply.workable.com/twoconnect-careers/

LinkedIn: https://linkedin.com/company/twoconnectau

Facebook: https://www.facebook.com/2woconnect/

Instagram: https://www.instagram.com/twoconnect_/