Digital Campaigns Senior Specialist

Description

The Opportunity

As a Senior Digital Campaign Specialist, you will play a key role in driving our digital communication strategy and strengthening our global brand presence. This position is an opportunity to make a real impact—designing and executing campaigns that connect with audiences, generate measurable results, and support our mission of delivering innovative solutions to customers worldwide.

You will lead the development of multichannel campaigns across paid and organic platforms, leveraging advanced analytics and data-driven insights to optimize performance. Your expertise will help us reach new markets, engage diverse audiences, and position our brand as a leader in the industry. From A/B testing and funnel optimization to automation and growth strategies, you will be empowered to innovate and set new standards for excellence.

What sets this role apart is our culture of collaboration and continuous improvement. You will join a team that values creativity, accountability, and shared success. We believe in empowering our people, your ideas matter, and your contributions will shape the way we communicate and grow. Expect an environment where knowledge-sharing is encouraged, and innovation is part of our DNA.

How you will make an impact

Design and execute digital campaign strategies across paid and organic platforms (Google Ads, Meta Ads, LinkedIn Ads, programmatic, etc.).

Manage end-to-end projects, from briefing to optimization and reporting.

Analyze metrics and KPIs to ensure performance and ROI, using dashboards and advanced analytics tools.

Develop engaging and relevant content for social media, blogs, newsletters, and paid campaigns.

Implement growth marketing strategies, including A/B testing, funnel optimization, and automation.

Collaborate with design, marketing, and product teams to ensure communication consistency and a seamless customer experience.

Stay up to date with digital trends, proposing innovations and continuous improvements.

Your background

Minimum of 5 years of experience in digital marketing and multichannel campaign management.

Proficiency in tools such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Salesforce Marketing Cloud, and analytics platforms (Google Analytics, Data Studio).

Experience in SEO, SEM, email marketing, social media, and content marketing.

Knowledge of growth marketing strategies and funnel optimization.

Strong copywriting and storytelling skills for content creation.

Ability to manage digital budgets and optimize ad spend.

Proven ability to lead projects and coordinate cross-functional teams.

Experience with international campaigns and advanced audience segmentation.

Strong presentation skills to deliver results and strategic recommendations to stakeholders.

More about us

A holistic range of competitive benefit program to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us – in work and out.

For this role, depending on grade and experience we offer the following employee benefits (subject to the respective plan rules): Annual Incentive Plan, Flexible Working, Meal Allowance, Life Insurance, Medical Check-up, Psychological assistance, Language trainings, Coaching & Assessments.

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.

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