Digital Campaign Associate

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

About the role:

The Digital Campaign Associate is responsible for the success of the LUXASIA’s omni-channel marketing program. You will be part of regional team who work with our brands and brand managers to plan, coordinate, execute and measure campaigns that drive the consumer engagement and return on investment.

The primary function of the Digital Campaign Associate is to implement and execute the email strategy for corporate and brands’ digital engagement programs. The ideal candidate will be a talented, driven marketer, experienced in driving successful digital campaigns, who blends email expertise with an analytical mind. Must have a digital marketing background who has successfully executed, maintained, and optimized email campaigns. The Digital Campaign Associate will work with the marketing teams to create and execute email campaigns to drive key metrics, including conversions and lead generation.

Principal Accountabilities:

• Set up and deployment of Marketing Cloud Business Units, Journeys and Triggers according to business needs.
• Responsible for the day-to-day campaign execution of triggered email marketing/SMS campaigns in support of region and business unit objectives, including email campaign set-up, scheduling, testing, tagging, deployment, tracking, reporting and optimization.
• Collaborate with cross-functional stakeholders to create and deliver highly targeted/segmented digital marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
• Work under the supervision of the CRM Manager on the email production process and creation of every email, ensuring flawless execution.
• Execute various email campaigns, including the template designs, calls-to-action, and content used.
• Perform quality assurance on all campaigns and assist in cross-checking the work of peers to ensure 100% accuracy.
• Keep clear documentation of business requests and assigned campaigns and see them through completion.
• Weekly to Monthly Analytics and Reporting for all digital campaigns.
• Optimize emails for deliverability, mobile rendering, open rates, etc.
• Create documentation for processes, A/B tests, and promotions that succeed through email.
• Ensure email messages are properly constructed to adhere to industry best practices.
• Comply with CAN-SPAM guidelines and help to govern email list recipients.
• Build and format landing pages using HTML5, Bootstrap, Apex on various platforms.
• Building of database segments based on business requirements and account team instructions.
• Lead meetings with internal teams to discuss campaigns or processes.

Requirements:
• Have a bachelor's degree in business-related fields and equivalent combination of relevant education and work experience that will allow successful performance of job expectations.

• 1-2 years’ experience in marketing, technology, or digital agency (HTML, CSS, JavaScript, SQL understanding is required).
• 1-2 years’ experience in Salesforce Marketing Cloud is required.
• Experience in web publishing and supporting technologies (HTML, CSS, Adobe Photoshop and others). Experience with e-mail HTML is a must.
• Experience with Email Service Providers (Mailchimp, Sendgrid, Constant Contact) is a plus.
• Excellent English skills, including proficiency in both oral and written communication.
• Excellent customer service, organizational, time management, and analytical skills.
• Proficiency in email marketing and marketing automation technology.
• Good understanding of relational database models, concepts and segmentation.
• Strong understanding of email/SMS marketing best practices.
• Experience creating and setting up dynamic and personalized content.
• Strong understanding of email and web metrics, analytics, and ability to analyze and interpret data.
• Exceptional work ethic, with ability to perform under pressure and meet competing deadlines while constantly demonstrating enthusiasm towards colleagues and team members.
• Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
• Problem solving skills and able to implement creative solutions to problems.
• Great team player.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

To explore other careers opportunities, visit our careers page @ 

If you have a question for us, please drop us an email 

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

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Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.