Digital Analytics Lead

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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Job Description

Role: Digital Analytics Lead

Location: Gurgaon

About Us

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world’s most accomplished creative agencies with complementary capabilities and geographic strengths. We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices — powered by deep data and technology expertise.

For more information, visit www.vml.com.

Roles & Responsibilities

We are seeking a Digital Analytics Lead with 12–13 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region. This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms. The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the client’s marketing and business strategy.

Key Responsibilities

Analytics Strategy & Leadership

• Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.

• Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.

• Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.

Data Management & Dashboarding

• Serve as strategic product owner for the regional data warehousing and visualization platform.

• Ensure platform scalability, accuracy, and business relevance to support regional and market decision making.

• Translate evolving business requirements into actionable development roadmaps, balancing strategic vision with tactical needs.

• Tools: Snowflake, Adverity, Power BI.

Experimentation & Optimization

• Drive the region-wide experimentation agenda, embedding test-and-learn culture across website and CRM.

• Provide thought leadership on hypothesis design, measurement frameworks, and ROI communication.

• Partner with senior marketing stakeholders to ensure experimentation informs strategic business decisions.

• Tools: Adobe Target, Optimizely, or equivalent.

Website Analytics

• Leverage Adobe Analytics to provide actionable insights into customer journeys and marketing performance.

• Operate within global frameworks while shaping regional narratives and business-relevant insights.

• Balance oversight of analysts with direct involvement in complex, high-stakes analysis.

Analytics Implementation & Tag Management

• Oversee strategic direction for analytics implementation and measurement frameworks.

• Lead transformation initiatives such as migration to Adobe Web SDK and event-driven data layers.

• Ensure high accuracy, scalability, and alignment with global standards across all tagging activities.

• Tools: Adobe Launch or equivalent.

Team Leadership

• Lead and scale a team of 7–10 across multiple analytics disciplines.

• Define structure, priorities, and career paths to build a future-ready analytics capability.

• Balance strategic oversight with the ability to step in hands-on where required.

• Create a collaborative, high-performance culture within the team.

Client Engagement & Thought Leadership

• Act as senior analytics partner to regional and market-level clients.

• Translate technical outputs into clear business value and growth opportunities.

• Showcase the team’s work through impactful reporting, thought leadership, and best practice sharing.

• Build trust by managing high-volume requests with professionalism, clarity, and strategic guidance.

Required Skills & Experience

• 10–13 years of progressive experience in digital analytics, experimentation, and data platforms.

• Proven expertise with Adobe Analytics and tag management systems.

• Strong background in experimentation strategy and execution.

• Experience in leading large-scale data management and dashboarding initiatives (Snowflake, Adverity, Power BI).

• Track record of building and leading multi-disciplinary analytics teams.

• Excellent communication and client engagement skills, with the ability to influence senior stakeholders.

• Ability to set strategy while remaining engaged in critical execution when needed.

Preferred Skills

• Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent.

• Exposure to CRM experimentation and advanced martech ecosystems.

• Regional/global client leadership experience.

What We Offer

• Opportunity to define and lead the analytics strategy for a global brand in a high-impact regional role.

• Strategic influence across marketing, data, and technology agendas.

• Involvement in high-visibility projects with measurable business outcomes.

• A collaborative, international environment with access to cutting-edge platforms and toolsTop of FormBottom of Form

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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