Digital Advertising Specialist (Meta - Global Portfolio of countries)

Job Title: Digital Advertising Specialist (Meta – Global Portfolio) 

Médecins Sans Frontières (MSF) Southern Africa / Doctors Without Borders

MSF is an international, independent medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, natural disasters, and exclusion from healthcare. In many of our operational contexts, digital platforms have become essential for effective health promotion, especially where traditional methods are limited. We are expanding our digital health promotion capacity to reach communities through targeted, evidence-based campaigns.

We are recruiting a Digital Advertising Specialist (Meta – Global Portfolio) to independently lead paid digital advertising campaigns—primarily on Meta platforms (Facebook, Instagram, WhatsApp)—across multiple countries and diverse cultural contexts. This senior technical role sits one level below the Digital Health Promotion Advisor and focuses on campaign execution, optimisation, quality assurance, and building field team capacity.

Department: Digital Health Promotion Unit – Medical Department (SAMU hosted)

Report to: Digital Health Promotion Coordinator

Position Level: 7

Key Responsibilities:

Develop and implement annual digital health promotion strategies, plans, and budgets aligned with medical and operational objectives.

Translate campaign briefs into full Meta platform setups (objectives, audiences, placements, tracking via pixel/CAPI).

Build, launch, monitor, and optimise complex campaigns with daily adjustments, A/B/multivariate testing, and troubleshooting.

Ensure consistent application of audience segmentation, taxonomy standards, and safeguarding rules globally.

Manage budgets, pacing, and spend reporting; conduct reforecasting and ROI analysis.

Produce robust dashboards, monthly/quarterly reports, and actionable insights to inform strategy.

Design and deliver training, mentoring, and technical supervision to Digital HP Officers in missions.

Develop and maintain SOPs, toolkits, and QA checklists.

Act as gatekeeper for brand, policy, ethical, and data-protection compliance.

Collaborate closely with health promotion, medical, content, and emergency teams.

Essential Requirements:

Degree in Marketing, Communications, Statistics, IT, or related field

5+ years hands-on experience managing complex Meta campaigns across multiple accounts/countries, OR 6–7 years progressive digital advertising experience with advanced Meta expertise.

Expert level: Meta Business Suite.

Intermediate-Expert: Meta Events Manager & Conversions API, Google Analytics, Google Ads, TikTok.

Intermediate-Expert: 3rd-party community management tools (e.g., Hootsuite, Sprout Social).

Proven experience developing and evaluating customer/lead acquisition strategies via social media with measurable real-world impact.

Track record managing campaigns with budgets ≥ ZAR 20,000.

Meta Blueprint Certification (Facebook Certified Media Buying Professional) required on entry or within 6 months.

Strong analytical, quantitative, troubleshooting, and reporting skills.

Excellent organisational skills, attention to detail, and client/service orientation.

Proficient English (written and spoken); French or Arabic advantageous.

Desirable:

Experience in humanitarian, public health, or cross-cultural environments

Knowledge of Power BI, advanced Excel, SQL, or Drupal

Experience in social media content production/editing

Ability to work under pressure and manage multiple projects

Competencies

Commitment to MSF principles and values

Cross-cultural awareness

Behavioural flexibility and stress management

Analytical thinking and strategic vision

Planning, organising, and results orientation

Strong interpersonal skills, teamwork, and leadership

Networking and relationship building

Security awareness and risk sensitivity

Strong analytical, troubleshooting, and quantitative reporting skills

Demonstrated marketing skills, creativity, and ability to identify opportunities and implement innovative solutions

Demonstrated organisational skills, attention to detail, and high standards of client care

Excellent interpersonal and negotiation skills

High-level oral and written communication and storytelling skills, with ability to engage diverse audiences on complex issues

Strong work ethic with energy, initiative, vision, commitment, and high emotional intelligence43407,46

Remuneration and resources:43407,46

The Salary R 43 407,46

13th Cheque in November.

100% Medical aid contribution.

10% additional pension allowance.

Transport allowance.

Cell Phone Allowance.

Work-life balance: Daily flexi-hours and 2 days working from home possible.

Diverse team composition; Collaborate with a global network of talented 
professionals, bringing diverse perspectives and expertise from around the world

Resources needed such as working space, computer, internet, stationery, and other resources will be made available.

Commitment/Contract Duration:

Length of commitment: Permanent role

Closing date: 30 January 2026 

Start date: ASAP

Please note that only shortlisted candidates will be contacted.

NB: Information

The protection of your personal data is important to MSF SnA. By submitting your application, you consent to MSF using your personal data only for the recruitment process to have all the information and documents necessary to proceed with the recruitment, validation of your application and selection of the most suitable candidate. Your personal data will be treated confidentially. MSF SnA will not use your personal data in any other way not foreseen for purposes of recruitment.

MSF values diversity and is committed to create an inclusive working environment. We welcome applications from all qualified candidates regardless of disability, gender identity, marital or civil partnership status, race, colour or ethnic and national origins, religion or belief, or sexual orientation, and all other diversity characteristics.

Lately MSF is a civil society initiative that brings together individuals committed to the assistance of other human beings in crisis. As such MSF is by choice an association. Each individual applying for MSF roles does it out of conviction and is ready to uphold the values and principles of MSF.

By applying, the applicant acknowledges that he/she has read, understood and accept this document.

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