Digital Advertising & Performance Executive (Lagos)

Directly reporting to the Marketing Manager

About Us:

Study Now is a global education consultancy committed to helping students access international study opportunities with clarity, structure and confidence. We work closely with accredited universities and institutional partners across the UK, USA, Canada, Europe and other key destinations.

Our approach is student-centric, data-driven, and operationally rigorous. We combine expert

counselling with technology-enabled systems to deliver high-quality admissions outcomes on a scale. As the business continues to grow across multiple regions, Study Now is evolving into a more structured, performance-led organization with a strong focus on accountability, quality, and long-term value creation.

Role Overview

Study Now is seeking a Digital Advertising & Performance Executive to take ownership of our paid digital advertising ecosystem across multiple platforms. This role sits at mid-level.

The successful candidate will lead the execution, optimization, and continuous improvement of all paid media campaigns while ensuring that every advertising effort is aligned with Study Now’s commercial priorities, academic intakes, partner universities, and long-term brand objectives

Working Hours: Full Time (Mon -Fri) 8 AM – 4 PM OR 9 AM - 5PM

Salary expectations: $250 - $300 Monthly (Based on Experience) + other benefits

Office Location: Victoria Island

Main activities and responsibilities

Paid Media Ownership and Execution

•         Take full ownership of existing Meta advertising accounts, including campaign structure, optimization, scaling, and ongoing performance management.

•         Plan, launch, manage, and optimize paid campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads.

•         Own always-on campaigns focused on brand awareness, traffic generation, and lead acquisition across key courses, universities, and intakes.

•         Actively manage audience targeting, creative rotation, budget pacing, bidding strategies, and platform-specific limitations

Performance Strategy and Business Alignment

•         Translate business priorities into paid media strategies that support lead generation, pipeline growth, and enrolment outcomes.

•         Align campaigns with sales, admissions, and intake calendars to ensure spend is directed toward the highest-impact opportunities.

•         Make data-driven decisions on budget allocation and reallocation across platforms and objectives.

•         Optimize for both volume and quality, ensuring leads are commercially viable downstream.

Creative Collaboration

•         Work closely with the creative and marketing teams to develop high-performing ad creatives including static designs, copy, video, and animations.

•         Provide clear briefs informed by performance data, audience insights, and testing learnings.

•         Continuously improve creative effectiveness through structured experimentation and iteration.

Marketing Technology and Automation

•         Work hands-on with marketing technology tools to support lead capture, qualification, tracking, retargeting and personalization.

•         Support and optimize lead flow from paid platforms into the CRM ecosystem.

•         Use tools such as Zapier, Monday CRM, in-house CRM systems, the Study Now website, and email platforms to ensure data accuracy and funnel visibility

Testing, Learning, and Optimization

•         Design and execute structured A/B tests across creatives, audiences, landing experiences, and campaign objectives.

•         Document insights, learnings, and optimization decisions to build internal performance knowledge over time.

•         Stay current with platform updates, advertising trends, and best practices relevant to education and lead-driven businesses.

Reporting and Communication

•         Provide daily activity and performance updates with clarity and discipline.

•         Produce weekly performance summaries highlighting results, insights, and next actions.

•         Deliver monthly reports in both visual formats and detailed spreadsheets, including analysis and recommendations.

•         Confidently present performance insights to marketing and business stakeholders

Governance and Brand Standards

•         Ensure all campaigns comply with platform policies, brand guidelines, and responsible advertising practices.

•         Protect brand credibility through accurate messaging, complaint targeting, and consistent tone.

•         Maintain clean tracking, reliable data, and campaign integrity at all times.

Additional Key Requirements:

•         Proven experience managing paid media campaigns across Meta, Google Ads, and at least one additional platform such as linkedIn or TikTok

•         Demonstrated experience managing substantial advertising budgets with measurable downstream impact.

•         Strong understanding of performance marketing metrics beyond vanity indicators, including lead quality and funnel performance.

•         Hands-on experience with marketing automation tools, CRMs, and tracking systems.

•         Advanced proficiency in Excel, including formulas, analysis, and reporting workflows.

•         Ability to think strategically while executing with precision and speed.

•         Strong communication skills with the ability to explain data and decisions clearly to non-technical stakeholders

Person Specification

Able to demonstrate:

• A high degree of self-motivation with the ability to work independently, take effective

        decisions, resolve unforeseen problems and adapt to changing circumstances.

•         Ability to work under pressure, prioritizing own workload and that of the team and planning ahead to meet deadlines.

•         An understanding of information governance and data protection.

Special requirements

•         Able to undertake duties at different premises. Flexibility to work outside of normal office hours to effectively support the company’s operations and events.

•         Travel may be required to attend conferences, events, new projects and effectively represent the Company in key networks.