Digital Advertising Manager - Paid Media Manager

Octal Philippines Inc.

Makati City, National Capital Region, Philippines Hybrid permanent

Posted: March 20, 2026

Job Description

I. Summary of Responsibilities - Employment Contract

• Strategic Leadership
• Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
• Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are consistently met.
• Lead media planning and budget allocation to maximize efficiency and profitability.

• Campaign Management
• Direct end-to-end campaign execution: keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.
• Monitor KPIs and performance metrics, proactively optimizing campaigns to achieve growth targets.
• Implement A/B and multivariate testing to continuously improve campaign performance.

• Analytics & Reporting
• Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms into actionable insights.
• Deliver clear, strategic performance reports to leadership and clients, highlighting opportunities for growth and efficiency.

• Cross-Functional Collaboration
• Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps teams to ensure cohesive execution of paid media campaigns.
• Integrate paid media into the broader marketing mix, driving synergy across channels.

• Client & Stakeholder Management
• Serve as a senior point of contact for clients, managing expectations, presenting strategies, and leading pitches.
• Communicate campaign progress, OKRs, and strategic recommendations to leadership and stakeholders.

• Team Development
• Mentor and guide junior paid media specialists, ensuring high-quality output and professional growth.
• Standardize processes, tools, and reporting frameworks to elevate team efficiency and consistency.

Requirements:
I. Minimum Qualifications (Education and Experience)

● Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.

● Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.

● Proven track record of managing large-scale paid media budgets and delivering measurable business results.

● Project management experience preferred.

II. Type of Skills and/or LICENSING/CERTIFICATION Required:

● Must be knowledgeable in Google Workspace.

● Strong professional written and verbal communication skills

● Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment

● Driven, passionate, and self-motivated

● Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.

● Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)

● Should have intermediate to expert-level experience in the following:

○ Google Analytics

○ Google Suite

○ Google Adwords

○ MS Excel/Google Sheets

○ Meta Business Suite

○ Meta Ads Manager

○ Analyzing Data

○ A/B Testing

● Conversion Rate Optimization (CRO) Techniques

● Good understanding of marketing principles

● Account Management

● People Management

● Project Management

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