Digital Account Executive

Confidential

Bogotá, Distrito Capital de Bogotá, Colombia permanent

Posted: April 9, 2026

Job Description

ABOUT SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

MISSION

Lead the end-to-end digital ecosystem strategy and execution, ensuring a 360° brand vision across content, community, website, app, influencers, digital media, and marketing automation. This role will serve as the main strategic point of contact for the client, connecting cross-functional internal teams, prioritizing initiatives, and ensuring that all efforts are aligned with business goals and deliver a consistent, effective, and customer-centered brand experience.

JOB FUNCTIONS

• Define and lead the 360° digital strategy for the account, including social media, web, app, paid media, influencers, and Marketing Cloud

• Act as the product owner of the digital ecosystem, prioritizing initiatives, connecting workstreams, and ensuring consistency across all channels

• Serve as the main point of contact and direct relationship with the client at a marketing and business leadership level

• Lead strategic briefings with the client and across internal teams: social, tech, paid media, and influencers

• Identify growth opportunities across the ecosystem, including new app features, influencer activations, emerging social formats, and Marketing Cloud automations

• Validate the strategic alignment of all deliverables before client presentations

• Oversee the performance of the entire ecosystem, from social metrics to app KPIs, web conversion, and paid media ROI

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