DIGITĀLĀ MĀRKETINGA PROJEKTU VADĪTĀJS/-A

Confidential

Rīga, Rīga, Latvija permanent

Posted: May 14, 2026

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Quick Summary

Digitālās kanālas projekta izveidē, mājaslapa, sociālie tīkli un tiešā mārketinga kanāli, mārtmīgais koncentrāciju un atsādīšanu, un izvēlotājumu izgādīšanas intereses

Required Skills

Digital Marketing Project Management Digital Channels Customer Loyalty New Ideas Partner Collaboration Data Analysis Segmentation Financial Modeling Strategic Thinking

Job Description

• Attīstīt, plānot un īstenot zīmola, pārdošanas un lojalitātes aktivitātes zīmola digitālajos kanālos (mājaslapa, lojalitātes platforma, sociālie tīkli, tiešā mārketinga kanāli), atbilstoši uzņēmuma stratēģijai un mērķiem

• Iniciēt jaunas idejas un ierosinājumus kanālu efektīvai izmantošanai, lai sasniegtu biznesa mērķus

• Sadarbībā ar partneriem izstrādāt mērķtiecīgus piedāvājumus (atlaides, loterijas u.c.) un lojalitātes aktivizāciju saturu, lai nodrošinātu biznesa mērķu sasniegšanu

• Veikt kampaņu analīzi, uzraudzīt to veiktspēju un izstrādāt datos balstītus ieteikumus uzlabojumiem, lai sasniegtu biznesa mērķus

• Segmentēt klientu datus un analizēt uzvedību, lai nodrošinātu personalizētu pieeju

• Nodrošināt sadarbību ar partneriem, veicot pārrunas un līgumu slēgšanu

• Sadarboties ar radošajām, mediju un digitālajām aģentūrām, nodrošinot kvalitatīvu satura un tehnisko risinājumu īstenošanu

• Pārvaldīt uzticēto aktivitāšu budžetu un nodrošināt tā efektīvu izlietojumu

• Piedalīties mārketinga budžeta plānošanā un nākamā gada aktivitāšu izstrādē

• Analizēt patērētāju uzvedību digitālā vidē, vajadzības un tirgus tendences

• Sekot līdzi konkurentu aktivitātēm un nozares attīstības tendencēm

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