DevRel

The Developer Relations Advocate at FlowFuse serves as a crucial bridge between the company and the global community of Node-RED developers, industrial engineers, and automation professionals. This role combines technical evangelism, community building, and business development to drive adoption of the FlowFuse platform.

The Developer Relations Advocate is responsible for building relationships with key stakeholders in the industrial automation and IIoT ecosystems, creating compelling and engaging technical content, and identifying business opportunities within developer communities. This position requires a unique blend of technical depth, communication skills, and business acumen to effectively advocate for FlowFuse's solutions while understanding the real-world challenges the target users face.

Key Responsibilities:

• Technical Evangelism & Content Creation: Develop and deliver compelling technical presentations at industry conferences, meetups, hackathons, and webinars focused on Node-RED, industrial automation, and IIoT applications. Create high-quality content including videos, webinars, social media posts, articles, tutorials, case studies, and technical documentation that demonstrates FlowFuse's value proposition.

• Community Engagement & Relationship Building: Actively participate in and contribute to Node-RED, IIoT, and industrial automation communities, forums, and open-source projects. Identify and cultivate relationships with key influencers, community leaders, and potential advocates in the industrial automation space.

• Business Development & Lead Generation: Identify and qualify business opportunities through community engagement and relationship building activities. Collaborate with sales and marketing teams to develop lead generation strategies targeting developers and technical decision-makers.

• Product Advocacy & Feedback: Serve as the voice of the developer community within FlowFuse, providing product feedback and feature requests based on community needs. Work closely with product and engineering teams to ensure FlowFuse addresses real-world challenges faced by Node-RED developers and industrial engineers.

• Strategic Partnerships & Ecosystem Development: Identify and develop strategic partnerships with complementary technology providers, system integrators, and industrial equipment manufacturers. Collaborate with partner organizations to create joint content, co-marketing opportunities, and technical integrations.

Skills

The Developer Relations Advocate skill set includes:

• Technical Content Creation: Demonstrated ability to create content that resonates with technical buyer personas in the form of articles, tutorials, webinars, conference presentations, workshop materials, and documentation.

• Communication & Content Creation Excellence: Experience communicating with diverse audiences using various media formats. Proven ability to create engaging content through video, audio, and written formats that resonates with technical and business stakeholders.

• Business Development Experience: Demonstrated experience in business relationship development or lead generation, preferably in technology or B2B SaaS environments. Understanding of sales processes and ability to identify and nurture business opportunities.

• Cross-functional Collaboration: Proven ability to collaborate closely with digital marketing, sales, product, and engineering teams to optimize campaigns, processes, and product development initiatives.

• Digital Marketing Knowledge: Understanding of engagement and retargeting strategies, as well as experience with platforms like Google Ads, LinkedIn ABM, content marketing, and social media engagement.

• Results-Driven Approach: Strong project management skills with the ability to manage multiple priorities simultaneously. Experience measuring the impact of developer relations activities through metrics and analytics.

• Community Involvement: Active participation in online and offline developer communities and ecosystems, including open-source platforms, technical blogs, social channels, forums, and professional networks.

• Node-RED Experience: Hands-on experience with Node-RED, ideally in industrial settings with deep understanding of its capabilities and limitations in real-world applications.

• Domain Expertise: Firsthand experience as a user, project lead, or decision-maker in roles similar to FlowFuse's core buyer personas (e.g., IIoT Project Lead, IT Operations Manager, Manufacturing Engineer, Plant Manager). Must have faced the pain points FlowFuse solves in deploying, managing, or scaling Node-RED-based solutions in industrial environments.

Nice to Have

• Open-Source & Low-Code Background: Experience working in open-source software companies or with low-code/no-code development platforms, understanding of open-source community dynamics

• Marketing Automation: Familiarity with marketing automation tools such as HubSpot, Marketo, Pardot, or similar platforms for lead nurturing and campaign management

• Global Team Experience: Experience working effectively in remote and multicultural teams, with understanding of different regional markets and developer communities

• Industrial Protocol Knowledge: Understanding of industrial communication protocols such as OPC-UA, Modbus, MQTT, or similar technologies used in manufacturing and automation

• Technical Background: Software development experience in JavaScript/Node.js, Python, or other relevant programming languages

• CRM & Analytics Proficiency: Ability to identify and qualify business opportunities using CRM tools such as HubSpot, Salesforce, or similar platforms. Experience with lead scoring, pipeline management, and opportunity tracking.