Demand Planning & Market Insights Manager

SyngentaGroup

Karachi, , Pakistan permanent

Posted: April 2, 2026

Job Description

The Demand Planning & Market Insights Manager will lead forecasting, data analytics, and market research to drive strategic planning and commercial excellence. This role plays a critical part in aligning demand, portfolio strategy, and market intelligence with business growth objectives.

RESPONSIBILITIES:

• Lead the Demand Planning & Market Insights function, ensuring accurate and timely execution of the commercial planning process• Develop demand forecasts (operational and strategic) at multiple aggregation levels and time horizons. 
• Provide inputs to Supply Planning for inventory strategies related to existing products, new launches, and product phase-outs. 
• Continuously refine systems, tools, and processes to improve forecast accuracy and better anticipate customer needs. 
• Utilize statistical and AI-based forecasting models to enhance demand accuracy and efficiency

• Support the portfolio managers with latest market insights and data analytics to make informed decisions• Manage relationships with market research (MR) agencies for activities such as FGDs, farmer interviews (F2F or telephonic), mystery shopping, and impact assessments. 
• Design and execute in-house research and analysis aligned with business objectives
• Understand business objectives and design market research to discover prospective customers’ preferences
• Conduct competitive analysis covering market trends, share, pricing, imports, and sales. 
• Compile, analyze, and interpret statistical data to generate actionable insights and recommendations

• Lead the annual budgeting process and the 5-year planning process in alignment with Country Leadership Team (CLT) and Regional Marketing Leadership Team (RMLT).• Align forecasts and budgets with market realities and strategic goals. 
• Collaborate with Portfolio teams for iterative budget planning and finalization. 
• Maintain and manage the I-Plan databank for data uploads/downloads, and deliver insights on key market drivers to support data-driven decision-making across the organization

• Bachelor’s or Master’s degree in Agriculture, Marketing, Business Studies, or a related field. 
• 8+ years of experience in a similar role within a multinational or agriculture-related organization. 
• Strong expertise in demand planning, market intelligence, and managing large datasets. 
• Hands-on experience with forecasting tools, statistical models, and AI-driven analytics. 
• Experience working with market research agencies and conducting field-level primary research.
• Excellent interpersonal skills with the ability to engage cross-functional teams, external partners, and industry stakeholders. 
• Proven ability to lead teams through change, foster collaboration, and build a performance-driven culture. 
• Strong analytical thinking, presentation, and decision-making skills. 
• Fluency in English with excellent written and verbal communication.

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