Demand Generation Specialist

DemandTec is a pioneer in AI-powered pricing, promotion, and trade optimization for retailers and consumer goods companies. Our platform connects retailers and suppliers through a shared intelligence network that enables smarter pricing decisions, optimized promotions, and better trade fund management.

Leading global retailers and CPG companies rely on DemandTec to manage complex pricing and promotional strategies across thousands of products while protecting margins in highly competitive markets.

As DemandTec enters its next phase of growth as a standalone company, we are investing in a modern demand generation engine to drive pipeline growth and market leadership.

Requirements:
Campaign Execution

Plan, launch, and optimize B2B demand generation campaigns targeting retail and consumer goods decision makers.

• Execute digital campaigns across Google Ads, LinkedIn Ads, email marketing, webinars, and content promotion
• Build campaign workflows, forms, and landing pages inside HubSpot
• Manage campaign setup end-to-end including segmentation, targeting, messaging alignment, and performance tracking
• Support promotion of thought leadership, research reports, webinars, and industry events
• Move quickly from campaign concept to execution while maintaining strong data hygiene and tracking

Audience, ICP, and Targeting Strategy

Develop a strong understanding of DemandTec’s buyers, market segments, and ideal customer profile.

• Build and maintain targeted prospect lists using Apollo and CRM data
• Research companies and decision makers across retail and CPG organizations
• Align campaign targeting to priority industries, account tiers, and buying personas
• Translate ICP insights into actionable campaign lists and segmentation strategies
• Continuously refine audience targeting based on campaign engagement and pipeline outcomes

Marketing Technology and Campaign Infrastructure

Operate within DemandTec’s marketing technology stack to ensure campaigns are executed efficiently and data is captured accurately.

• Manage campaign infrastructure and workflows in HubSpot
• Build targeted lists and enrichment workflows using Apollo
• Maintain campaign tagging, attribution, and lead lifecycle management
• Ensure clean data flow between marketing automation and CRM systems
• Support lead routing, scoring, and nurture workflows
• Own ongoing optimization of website and campaign landing pages to support evolving messaging, active campaigns, and ICP-specific conversion paths, continuously improving engagement and lead capture.

Analytics and Performance Optimization

Own campaign tracking and performance analysis across demand generation initiatives.

• Monitor campaign performance across channels including email, paid media, and events
• Analyze engagement, conversion rates, and MQL generation
• Identify optimization opportunities across targeting, messaging, and offers
• Run ongoing campaign experiments and A/B tests
• Focus optimization efforts on lead quality, pipeline contribution, and conversion, not vanity metrics
• Continuously improve campaign conversion paths by optimizing forms, landing page flows, and calls-to-action to increase lead quality and conversion to pipeline.

Cross-Functional Collaboration

Work closely with marketing, sales, and product teams to support effective go-to-market execution.

• Partner with Marketing leadership on campaign strategy and execution priorities
• Collaborate with product marketing and content teams to align messaging and assets
• Coordinate with sales team to support lead follow-up and targeting alignment
• Share campaign insights that inform messaging, segmentation, and future programs

Build and Improve the Demand Engine

Help build a scalable and efficient demand generation motion for DemandTec.

• Identify opportunities to improve campaign workflows, targeting, and execution processes
• Contribute to internal best practices for campaign development and marketing automation
• Support the ongoing development of DemandTec’s marketing infrastructure and campaign playbooks
• Continuously look for ways to increase campaign speed, efficiency, and pipeline impact

Qualifications

• 2–5 years of experience in B2B demand generation, growth marketing, or digital marketing
• Hands-on experience executing campaigns using marketing automation platforms such as HubSpot
• Experience using prospecting or enrichment tools such as Apollo
• Familiarity with campaign channels including Google Ads, LinkedIn Ads, email marketing, and webinar promotion
• Experience building and managing targeted prospect lists aligned to ICP and buyer personas
• Analytical mindset with the ability to interpret campaign data and identify optimization opportunities
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-moving SaaS environment with a lean marketing team