Demand Generation Paid Media Specialist

Join Vonage and help us innovate cloud communications for businesses worldwide!

Why this role matters:

We are seeking a Demand Generation Specialist II to manage and optimize middle- and bottom-of-funnel digital programs that drive qualified pipeline and accelerate revenue growth for our business. This role will own the execution, optimization, and reporting for marketing tactics such as CSE (Comparison Shopping Engines), Affiliate Partnerships, Content Syndication and/or CPL (Cost-per-Lead) programs, while ensuring strong alignment with sales to deliver high-quality leads and opportunities against business goals

Key Responsibilities

• Own and optimize MOFU/BOFU campaigns designed to convert prospects into MQLs and opportunities across digital channels and partner programs.

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Own and optimize middle- and bottom-of-funnel (MOFU/BOFU) campaigns across digital channels and partner programs, focusing on converting prospects into MQLs and opportunities.

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Manage and optimize CSE (Content Syndication/Exchange) and CPL (Cost-Per-Lead) programs, including vendor management, campaign trafficking, execution, and budget optimization.

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Execute and optimize core BOFU digital tactics, including content syndication, retargeting/remarketing, sponsored content, and review site placements (e.g., G2).

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Track and analyze full-funnel impact, measuring performance from lead capture through MQL, pipeline contribution, ROAS, and closed-won revenue.

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Develop and maintain comprehensive reporting and dashboards for campaign performance, lead quality, conversion rates, and pipeline impact.

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Partner cross-functionally with sales, SDR, and marketing operations to align campaigns with sales cycle stages, accelerate pipeline, and ensure a seamless buyer journey.

What you will bring:

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4–6 years of B2B demand generation, performance marketing, or digital campaign management experience, preferably within SaaS, UCaaS, or CCaaS industries.

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Proven success managing CSE and CPL programs, along with executing other BOFU paid digital tactics (e.g., content syndication, retargeting, review sites).

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Strong understanding of full-funnel stages and B2B lead management processes.

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Hands-on expertise with vendor budget management, reconciliation, reporting, and analytics, including lead-to-pipeline tracking, ROAS, and conversion rate optimization.

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Proficiency with key MarTech tools, specifically CRM (Salesforce) and BI/reporting tools (e.g., Tableau).

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Data-driven marketer with strong analytical and problem-solving skills, able to optimize campaigns against pipeline and revenue goals.

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Excellent communication and collaboration skills for effective cross-functional partnership with sales, marketing, and operations teams.

• Flexibility to work with our US folks 1-2 times a week (EST times)

How you’ll benefit:

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off. #LI-RE1

There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.

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Who we are:

Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.