Demand Generation Manager

• 🗓️ Full-time | Permanent

• 📍 Preferred locations: Melbourne, Sydney, Brisbane, Adelaide, Perth

• 🏡 Hybrid working: 2 days in office, 3 days WFH

Interested in purposeful work at a fast-growing SaaS company, with a competitive salary, great perks, and a genuinely supportive team culture?

A small note that we will begin reviewing applications from 5 January 2026 - we will get back to your application after then!

👋 Meet AlayaCare! We’re a fast-growing SaaS scale-up on a mission to transform aged and disability care across Australia, New Zealand, Canada, the US and beyond. Our platform helps care providers deliver exceptional service in homes, communities, and residential settings.

We’re big on Tech with Purpose and passionate about improving lives - all while having a little fun along the way (we’ve been known to enjoy a team lunch or three).

The Role:

We’re on the lookout for a B2B Demand Generation Manager who’s ready to bring their Campaign, Digital & Generalist Marketing experience to the table. Reporting to the Director of Marketing ANZ you'll help drive our Demand Generation campaigns for our SaaS solutions across the region.

This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you’ve worked in a SaaS business, know how to engage hard-to-reach audiences, and have hands-on experience with marketing automation platforms like HubSpot, you’ll thrive in this role.

Your days will involve:

• Designing and executing multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads

• Managing digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation

• Collaborating cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives

• Driving top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content

• Tracking, analysing, and optimising campaign performance to improve ROI and lead conversion

• Supporting content and email marketing efforts, including campaign execution, template creation, and engagement analysis

• Leveraging data and insights to inform strategic decisions and continuously improve demand generation outcomes.

You’ll thrive in this role if you:

• Bring 5 years of experience in SaaS Marketing, specifically in Demand Generation/ Campaign/Digital and Generalist Marketing

• Have hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce

• Have a Marketing qualification or equivalent experience

• Are known for your skills in carefully analysing data and processes to drive marketing efficiency and performance

• Are a great communicator – you’re comfortable breaking down complex information in an understandable way

• Are organised, manage your workload proactively and work independently, though are just as comfortable contributing and collaborating effectively as part of a team

• Are a customer-focused individual with a passion for continuous learning and improvement.

Bonus points if you:

• Have knowledge of the aged or disability care sector

• Have previous experience with AlayaCare/Procura products

We believe great work should be rewarded. Here’s how we show our appreciation:

• 🏡Choose your own 2 days/week in office, 3 days WFH

• 💰 Competitive salary

• 🧘 5 Wellness days per year

• 💳 $1,000/year flexible benefits package

• 👶 22 weeks company-paid parental leave

• 🧡 2 days company-paid volunteer leave to support causes you care about

• 🍕 Team lunches, events & wellness activities

• 🤝 A genuinely open, inclusive, and collaborative culture

• 💡 A chance to do purposeful work in the fast-paced tech sector, whilst making real impact in the care space.

Belonging matters.

We’re committed to building an organisation that reflects the communities we serve. Diversity, equity, inclusion, and accessibility aren’t just buzzwords here, they’re woven into everything we do.

Need adjustments to participate in the recruitment process? We’ve got you. Just reach out to our HR team: [email protected]. We do not accept unsolicited CVs from Recruitment Agencies.