Demand Generation Manager

This role is located in Somerville, MA (add Location) - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip’s cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage’s Top Workplaces USA, and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work.”

About You:

You are a growth-oriented marketer who believes marketing should directly impact revenue — and you have the results to prove it. You thrive in fast-paced environments, manage multiple programs with confidence, and love designing integrated campaigns that increase demand, attract target audiences, and elevate awareness of a category-defining platform. You blend creativity with analytical rigor, and you’re excited to leverage AI to increase speed, precision, personalization, and impact across campaign workflows. You think in systems and understand how channels, messaging, data, and operations connect across the buyer’s journey. You take pride in turning strategy into clear, executable plans, communicate effectively across teams, and bring curiosity and proactive problem-solving to every project — all while maintaining a high bar for quality and execution.

What skills do I need?

• Develop and execute integrated, multi-channel campaigns that drive net-new leads and pipeline growth.

• Use AI tools to accelerate research, content creation, testing, and optimization.

• Build full-funnel programs aligned to priority industries, personas, and use cases.

• Deeply understand target audiences through ongoing research, data analysis, and experimentation to inform targeting, messaging, and channel strategy.

• Collaborate with product marketing, content, sales, and RevOps on segmentation, messaging, and performance goals.

• Oversee campaign and asset development across internal teams and external agencies.

• Monitor and analyze campaign performance to optimize channel mix, messaging, and ROI.

• Manage budgets, timelines, and stakeholder communication to ensure clarity and accountability.

Key Responsibilities:

• Develop and execute integrated, multi-channel campaigns that drive net-new leads and pipeline growth.

• Use AI tools to accelerate research, content creation, testing, and optimization.

• Build full-funnel programs aligned to priority industries, personas, and use cases.

• Collaborate with product marketing, content, sales, and RevOps on targeting, messaging, and performance goals.

• Oversee campaign and asset development across internal teams and external agencies.

• Monitor and analyze campaign performance to optimize channel mix, messaging, and ROI.

• Manage budgets, timelines, and stakeholder communication to ensure clarity and accountability.

Key Collaborators:

• BDRs/SDRs

• Product Marketing

• Content Marketing

• Digital Marketing

• Account Executives / Sales Leadership

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

US Employees

• Direct impact on product and culture

• Company equity

• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)

• Flexible work schedule and unlimited vacation policy

• Virtual company events and happy hours

• Fitness subsidies

• An inclusive, dog-friendly office with diverse and inspiring colleagues

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.