Demand Generation Manager

About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

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Business Insider named us an “enterprise startup to bet your career on”

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Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

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Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

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Quartz ranked us the #1 best company for remote workers

Responsibilities

We’re looking for a Demand Generation Campaigns Manager to help execute and optimize integrated marketing campaigns that drive awareness, engagement, and qualified leads. This is a hands-on, individual contributor role focused on campaign execution, coordination, and performance tracking across multiple channels.

You’ll work closely with senior demand gen leaders, product marketing, and marketing operations to bring campaigns to life and ensure programs launch on time and perform effectively.

In this role, you will also be responsible for:

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Supporting the execution of integrated demand generation campaigns across email, webinars/events, paid media, content, and website

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Building and launching campaigns in marketing automation tools (emails, landing pages, forms, nurture programs)

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Coordinating campaign timelines, assets, and stakeholders to ensure on-time delivery

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Partnering with Product Marketing to apply messaging and positioning to campaign assets

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Working with Sales and SDR teams to support campaign follow-up and enablement materials

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Tracking and reporting on campaign performance (leads, engagement, MQLs, pipeline contribution)

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QA campaigns before launch to ensure accuracy and best practices

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Assisting with A/B testing, optimization, and post-campaign analysis

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Maintaining campaign documentation, calendars, and reporting dashboards

Requirements

Qualifications / Experience / Technical Skills

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2–4 years of experience in B2B marketing, demand generation, or campaign marketing

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Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.)

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Familiarity with CRM systems like Salesforce

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Strong attention to detail and ability to manage multiple tasks at once

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Comfort working from established campaign frameworks and processes

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Analytical mindset with interest in learning campaign measurement and optimization

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Strong written and verbal communication skills

Nice to Have

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Experience in B2B SaaS or technology marketing

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Exposure to webinars, virtual events, or field marketing programs

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Basic understanding of demand gen metrics and funnel stages

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Experience supporting ABM or targeted account campaigns

The pay for this role may range from $100,000 to $130,000, plus variable, benefits, perks, and equity.

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(REQ ID: 2515)