Demand Generation Manager

About Time Doctor
Time Doctor is a workforce analytics platform that gives leaders AI-powered, actionable insights into how work actually happens. By turning activity and productivity data into practical intelligence, Time Doctor helps organizations make smarter decisions, support employee well-being, and lead with trust, not control, across remote, hybrid, and in-office teams.

Why Join Us

🌍 100% remote and async-first — work from anywhere

🚀 Mission-driven company shaping the future of work

💪 Strong product-market fit with tens of thousands of users (and growing)

🤝 Collaborative, humble, high-performing team

🌴 Competitive pay + 30+ days of paid time off

The Role

We’re hiring a Demand Generation Manager to build and scale a signal-driven pipeline engine.

This role is fully remote and global, reporting to Sharad, our Demand Generation Director.

This is not a campaign management role. This is a revenue ownership role.

You will connect intent to meetings. You will turn signals into pipeline.

You will partner closely with Sales to ensure marketing activity drives real conversations.

If you’re a hybrid growth marketer who thrives at the intersection of PLG and sales-assisted motion, this is for you.

What you’ll own

Build a repeatable ABM engine

• Design and scale Time Doctor’s account-based motion into a measurable system

• Translate intent and behavioral signals into Marketing Qualified Accounts

• Run vertical programs across Healthcare, Financial Services, Insurance, BPO and other priority industries

• Develop persona-level messaging across buying groups in partnership with Product Marketing

• Work weekly with SDRs and Sales on shared account planning and pipeline reviews

• Create account-level targeting, sequencing, retargeting, and personalization strategies

• Maintain ABM dashboards and review performance against pipeline outcomes

• Your focus is pipeline impact. Not impressions.

Drive paid acquisition that supports both PLG and sales

• Own paid strategy across Google, LinkedIn, Meta, and emerging B2B channels

• Align paid programs to demo requests, trials, and ABM initiatives

• Continuously test new channels, formats, and audience strategies

• Allocate budget based on ROI, pipeline contribution, and meeting quality

• Optimize for revenue efficiency, not just lead volume

• You understand how to balance self-serve growth with high-intent, sales-ready demand.

Activate signals across the funnel

• Define which intent, engagement, website, and product signals indicate sales readiness

• Operationalize those signals into clear workflows for Sales and SDRs

• Partner with RevOps to ensure clean routing, attribution, and visibility in HubSpot

• Improve MQL to Meeting and MQA to Meeting conversion rates

• Continuously evaluate and refine signal effectiveness based on pipeline outcomes

• You build systems that turn data into action.

Align go-to-market execution

• Partner with Product Marketing to ensure campaign message clarity

• Support product launches and vertical campaigns with paid amplification

• Collaborate with Customer Marketing on expansion and add-on initiatives

• Act as a strategic partner to Sales leadership

• You ensure marketing and sales move as one team.