Demand Generation Manager

Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.

The Demand Generation Manager, EMEA supports the planning and execution of integrated, multi-channel campaigns that drive measurable pipeline across Kaseya’s EMEA customer segments. Based in Munich, this role focuses on executing demand generation programs across digital channels, supporting the full process from audience targeting and campaign setup through to lead capture, qualification, and sales handoff.

Working closely with the Director, Marketing EMEA, Segment Leads, Data and Analytics teams, and sales development teams, the role is responsible for helping deliver qualified leads and pipeline while continuously improving campaign performance and cost-per-lead efficiency.

Key Responsibilities

• Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and tracking MQL performance across markets

• Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads and pipeline

• Manage campaign setup and lead capture processes including landing page coordination, form optimisation, and alignment with lead scoring and sales handoff processes

• Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting

• Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI

• Coordinate with external agencies, media partners, and freelancers to ensure campaigns are delivered on time and meet agreed performance standards

• Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities

• Support account-based marketing initiatives by assisting with target account lists, digital campaign setup, and coordination with sales development teams

• Contribute to post-campaign analysis and optimisation, identifying improvements and applying insights to future campaigns

What You'll Bring

• 3–5 years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector

• Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management, cybersecurity, cloud, or SaaS

• Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution

• Practical experience with core demand generation channels including LinkedIn Ads, Google Ads, email marketing, and content syndication

• Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking

• Basic understanding of intent data platforms and account-based marketing concepts

• Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly

• Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously

• Experience working with agencies or media partners is beneficial

• Understanding of EMEA markets; experience with UK or DACH markets is a plus

• Native German speaker with full professional proficiency in English (required)

Join the Kaseya growth rocket ship and see how we are #ChangingLives !

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.