Demand Generation Manager, Inbound & Digital Programs

Garner’s mission is to transform the healthcare economy, delivering high-quality and affordable care for all.

We are fundamentally reimagining how healthcare works in the U.S. by partnering with employers to redesign healthcare benefits using clear incentives and powerful, data-driven insights. Our approach guides employees to higher-quality, lower-cost care, creating a system that works better for everyone. Patients achieve better health outcomes, employers spend healthcare dollars more effectively, and physicians are rewarded for delivering exceptional care rather than performing more procedures.

Garner is one of the fastest-growing healthcare technology companies in the country. Our products are trusted by the most sophisticated employers and providers in the industry, and we are building a team of talented, mission-driven individuals who are motivated to make a meaningful impact on healthcare at scale.

About the role:

We are seeking an exceptional Demand Generation Manager, Inbound & Digital Programs to join our Marketing team. You will own and optimize our organic growth engine. You will be the primary driver of our owned channels— web, email, webinars, podcast, and organic social—with a goal of turning engagement into qualified pipeline. You are a multi-disciplinary digital marketer who can create high-converting web pages, build repeatable programs, and ensure that every organic touchpoint is a step toward a sales conversation.

Where you will work:

This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

What you will do:

• Web & Conversion Ownership: Act as the primary owner of the website. Build and publish new pages, optimize the site for search, and design and test user journeys that lead prospects toward high-value offers

• Email & Lifecycle Strategy: Own the execution of our email marketing program. Build and manage nurture tracks designed to educate our prospects and convert them into sales-ready opportunities

• Digital Program Execution: Operationalize our flagship content programs. Lead operations, promotion and distribution of webinars and podcasts, ensuring maximum attendance and reach. Own the hand-off process and ensure the sales team is armed with the context needed to execute follow-up

• Audience Growth & Engagement: Manage brand social, translating long-form content into engaging, platform-native posts. Ensure a consistent and authoritative brand voice across our organic social channels while maintaining a steady pulse of engagement, leveraging AI tools to scale your efforts

• Sales Enablement & Advocacy: Enable the sales organization to become digital-first sellers. Build playbooks for social media advocacy, providing reps with the content and guidance needed to build their own influence and engage with prospects online

• Reporting and Analysis: Maintain a rigorous cadence of tracking and reporting across all owned channels. Monitor and optimize channel-specific metrics and report on performance of downstream KPIs and qualified pipeline

The ideal candidate has:

• Digital Marketing Expertise: 3+ years in B2B demand generation, digital marketing, or growth marketing, with proven success owning and optimizing web, SEO, and email channels to drive pipeline

• Modern Tech Stack Proficiency: Hands-on experience with HubSpot, Webflow, and SEO tools (SEMrush/Ahrefs). Expertise with AI (Gemini/Claude), ABM platforms, and GTM automation (Clay) is a significant plus

• Full-Funnel Orchestration: A systems-thinking approach to demand gen, understanding how organic channels and automation work together to move prospects from curiosity to qualified opportunity

• Analytical Rigor: A data-driven mindset with the ability to translate complex data into actionable growth strategies and optimized conversion paths

• Collaborative Agility: Exceptional communication skills and the ability to thrive in fast-paced, high-growth environments through cross-functional alignment

• Mission-Driven Focus: A genuine passion for fixing the American healthcare system through data-driven transparency

• High-Agency Accountability: A bias for action, operating with intense urgency, a strong sense of ownership, and a commitment to authentic, direct feedback.

• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

This is a unique opportunity to join a fast-growing company in a transformative role, helping shape the future of healthcare.

Please note: we are unable to sponsor or take over sponsorship of an employment visa at this time.

Compensation Transparency:

The base salary range for this position is $93,000 - $129,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.

Fraud and Security Notice:

Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to [email protected].

Equal Employment Opportunity:

Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].