Demand Generation Manager (Content-led, US Market)

Location: Poland/Europe, remote.

Salary: 13.000 PLN - 17.000 PLN / 3086 - 4000 EUR monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.
Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service! 🌍

• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.

• Currently, we hire over 150 fantastic people.

Would you like to see what working with us looks like? Check out our #GrowWithTidio video 🎥👇

About Lyro AI

Lyro is Tidio’s AI agent for customer service that aims to provide trustworthy, reliable, and ethical AI support. We help companies add an AI team member to their support operation, often alongside an existing help desk, so they can improve speed, consistency, and customer experience without overhauling their stack.

About the role

You will lead Lyro’s demand generation efforts by building a content-led engine from scratch, taking full ownership of this area end-to-end.

Written content will be your main focus, but you’ll also host programs like webinars, podcasts, and experiment with other formats and channels that drive qualified leads.

You don’t need to be a fan of writing to succeed — what matters is your ability to think strategically about content, select the right narratives and formats, and create measurable results, whether independently or with AI help.

In this role, you will design and iterate programs with a sharp focus on impact, testing approaches and formats strategically to maximize pipeline and lead generation, while collaborating closely with channel owners across paid, SEO, lifecycle/email, and product marketing. As an integral part of the content team, you will report directly to the Head of Growth.

Tech stack: Ahrefs, Google Search Console, SmartLead, MixMax, G-Suite (Gmail, Google Sheets, Google Docs, Google Slides, Google Meets), Slack, Notion, LLMs (ChatGPT, Claude, Gemini, and more), Microsoft Clarity, Wynter, internal tools and AI agents, WordPress, Profound, LinkedIn, Cledara, Spendesk.

As the Demand Generation Manager, you will:

• Design and run demand generation programs using content-led formats such as webinars, expert interviews, podcasts, reports, and narrative campaigns.

• Create high-quality written content that supports the pipeline, including landing pages, guides, case studies, and sales narratives — while experimenting with new formats and channels that convert into qualified leads.

• Run webinars and virtual events — generate topics, recruit speakers, manage logistics, moderate or host sessions, and repurpose materials into content assets.

• Develop campaign concepts — craft messaging and content series that resonate with audience pain points and buying committees.

• Collaborate with paid marketing, SEO, lifecycle/email, and product marketing teams to align messaging, content, and positioning across channels.

• Build credibility through customer stories — conduct interviews, create testimonials and case studies, and convert insights into pipeline-supporting programs.

• Project manage delivery — plan timelines, coordinate stakeholders, and ensure content and programs ship on time and with quality.

• Define lightweight success metrics, measure impact, and iterate programs strategically to improve content-led demand generation outcomes.