Demand Generation Manager

Demand Generation Manager — Unifize

Function: Growth & Demand Generation

About Unifize

Unifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.

We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative AI platform.

Our mission is to help manufacturers accelerate product development, improve compliance, and drive operational excellence through intelligent, cross-functional collaboration.

About the Role

We’re looking for a Growth Marketing Manager to lead Unifize’s growth and demand generation charter.

This role is responsible for building and executing a full-funnel growth strategy that increases awareness, drives qualified leads, and converts them into sales-accepted opportunities that contribute directly to pipeline creation.

You’ll own Unifize’s multi-channel growth engine — from paid ads and inbound to webinars and lifecycle nurture — and will be measured on pipeline impact and efficiency across all marketing-led sources.

Core Objectives & OKRs

Primary Objective:

Drive pipeline creation and efficiency through high-quality sales-accepted leads (SALs) generated from marketing-led initiatives.

Key OKRs (first two quarters):

• Sales Accepted Leads (SALs):
• Increase the number of SALs while maintaining or improving conversion efficiency.
• Ensure SAL quality and readiness for sales handoff.

• Marketing-Generated Pipeline:
• Pipeline and qualified opportunities generated from marketing-led sources (webinars, social, inbound, PPC, PPL, etc.).

• Full-Funnel Demand Generation:
• Leads generated from campaigns such as webinars, social, and content marketing.
• Conversion rate improvements across MQL → SQL → Opportunity.

• Website & Account Engagement:
• Increase the number of relevant ICP accounts visiting and engaging with Unifize’s website.
• Optimize website conversion rates and lead capture flows.

• Experimentation & Efficiency:
• Design, execute, and measure growth experiments with clear hypotheses, success metrics, and ROI tracking.
• Improve spend efficiency (CPL, CPO, CAC) through iterative learning and data-driven decisions.

What You’ll Own

1. Growth & Demand Generation Execution

• Own and execute campaigns across paid, organic, and partner channels — LinkedIn Ads, Google Ads, inbound, ABM, webinars, content syndication, etc.
• Build scalable programs that consistently generate qualified inbound and marketing-sourced opportunities.
• Manage PPL (Pay-Per-Lead) campaigns, ensuring lead quality and sales acceptance efficiency.

2. Full-Funnel Marketing Strategy

• Define and operationalize awareness, nurturing, and conversion stages across all ICPs.
• Build role- and stage-specific nurture journeys that move prospects through the funnel.
• Lead all lifecycle marketing and conversion optimization efforts.

3. Experimentation Framework

• Own Unifize’s growth experimentation roadmap — from hypothesis and design to measurement and iteration.
• Test new channels, creative formats, offers, and value propositions to unlock scalable growth.

4. Analytics, Attribution & Insights

• Lead the analytics, prospecting, heatmapping, and attribution tech stack.
• Build dashboards that tie campaign performance directly to pipeline and revenue outcomes.
• Implement hybrid attribution models (multi-touch + self-reported) for true ROI measurement.

5. Collaboration & Alignment

• Work closely with Sales and Outbound teams to align on lead quality, feedback loops, and account engagement.
• Partner with Product Marketing and Founders on ICP insights, campaign messaging, and positioning refinement.

What Success Looks Like

• Consistent growth in sales-accepted leads and marketing-generated pipeline.
• Increased conversion efficiency across MQL → SQL → Opportunity stages.
• Improved account engagement and website conversion rates.
• Rapid experimentation velocity and measurable ROI improvement across channels.
• Tight marketing–sales alignment with shared goals and feedback cycles.

What We’re Looking For

• 4-6 years in B2B SaaS/enterprise growth or demand generation, ideally within regulated or industrial tech sectors.
• Has worked in building and selling SaaS to the North American market
• Demonstrated ability to work with high-ticket, sales-led SaaS products and solutions
• Proven record of marketing-sourced pipeline generation in a sales-led environment.
• Hands-on expertise in paid media, inbound, ABM, and marketing automation.
• Strong analytical and experimentation mindset — experience building growth dashboards and running controlled tests.
• Proficiency with analytics and automation tools (HubSpot, Salesforce, GA4, Hotjar, Segment, attribution platforms).
• Excellent communication, prioritization, and cross-functional collaboration skills.
• Builder mentality — excited to design systems, not just operate them.

Why Join Unifize

• Lead the growth charter for a fast-scaling, AI-first enterprise platform.
• Own strategy, execution, and measurement across all products (QMS, DMS, CMMS).
• Directly influence revenue and GTM strategy alongside the founding team.
• Competitive pay with a performance-linked OTE after two quarters.
• Work in a high-autonomy, high-impact environment where experimentation is encouraged and success is measurable.