Demand generation Manager

About Singular

Singular is the leading marketing measurement platform trusted by 1,000+ global brands, including Apple, Microsoft, Uber, DoorDash, Nike, EA, DraftKings, and Robinhood. Ranked the #1 MMP by G2 for three consecutive years, Singular helps marketers make smarter user acquisition decisions through full-funnel marketing analytics, advanced cross-device attribution (mobile, web, PC, and console), best-in-class ad fraud prevention, and automated data exports into BI tools.

Singular is also redefining campaign and creative analysis through AI-powered integrations with ChatGPT, Claude, and Gemini—delivering instant marketing insights without dashboards or SQL.

With teams across 12 countries and employees in 65 cities worldwide, Singular has raised $50M from top-tier investors including Norwest Venture Partners, General Catalyst, and Titanium Ventures. We are scaling rapidly and building a modern, account-led go-to-market engine focused on quality, precision, and measurable revenue impact.

About the Role

We’re looking for a hands-on Demand Generation Manager to own account-based demand and outbound conversion end-to-end—from targeting and messaging through SDR execution, systems, and sales handoff.

This role sits at the center of Singular’s go-to-market motion, requiring close alignment with Sales, Product Marketing, and SDRs. You’ll be responsible for turning targeted accounts and inbound interest into high-quality sales conversations through tightly orchestrated programs and disciplined execution.

What You’ll Do

Own Account-Based & Outbound Demand Programs

• Design and execute ABM programs against named account lists and priority segments.

• Orchestrate multi-channel outbound motions, including:

• SDR-led outreach (email, LinkedIn, calls)

• Programmatic outbound

• LinkedIn advertising to target accounts

• Event, webinar, and content follow-up plays

• Translate ICPs, account lists, and vertical focus into scalable, executable demand programs.

• Continuously test and optimize messaging, sequencing, and targeting.

Drive Inbound Demand Conversion

• Ensure fast, consistent follow-up for inbound demand from events, webinars, content, and campaigns.

• Define and enforce SLAs, speed-to-lead, and prioritization rules.

• Partner with Sales to ensure clean handoffs and high-quality meetings.

Lead & Coach SDR Execution

• Lead and coach a marketing-owned SDR team.

• Set clear performance goals tied to demand conversion and outbound success.

• Coach SDRs on account research, narrative-led messaging, objection handling, and meeting quality.

• Run regular 1:1s, pipeline reviews, and quality checks.

• Step in hands-on for high-value accounts or critical programs when needed.

Shape Messaging & Program Design

• Partner closely with Product Marketing to develop compelling outbound narratives and value propositions.

• Ensure messaging consistency across campaigns, SDR outreach, and ABM advertising.

• Translate positioning into practical, high-performing outbound execution.

Own Account & Lead Scoring

• Define and manage account and lead scoring models.

• Determine how leads and accounts are prioritized, routed, and worked by SDRs.

• Continuously refine scoring based on performance data and Sales feedback.

• Ensure scoring supports ABM and revenue outcomes—not just inbound volume.

Own Systems, Tooling & Automation

• Own the outbound and demand-to-meeting technology stack.

• Design workflows across CRM, enrichment, sequencing, and automation tools.

• Leverage AI and automation to improve research efficiency, enable personalization at scale, and reduce manual SDR effort.

• Ensure clean data, reliable reporting, and visibility into conversion performance.

Act as the Bridge Between Marketing & Sales

• Partner closely with Sales leadership and frontline reps.

• Align on account lists, target segments, and meeting quality standards.

• Serve as the connective tissue between Marketing programs and Sales execution.

What You Bring

• Experience in Demand Generation, ABM, outbound, or SDR leadership within B2B SaaS.

• Strong outbound background with a clear understanding of what works in real-world execution.

• Experience leading or heavily influencing SDR teams.

• Hands-on experience with:

• Account-based marketing programs

• LinkedIn advertising in support of ABM or outbound

• Lead and account scoring models

• Systems-oriented mindset with a strong execution bias.

• Comfort operating at the intersection of Marketing and Sales (without being a RevOps role).

• Operator mentality—you build, run, fix, and iterate.

Why Join Singular

• Be part of a category-leading company in a fast-growing market.

• Work on high-impact programs tied directly to revenue outcomes.

• Collaborate with a global, innovative, and highly driven team.

• Build and scale a modern, account-led demand engine from the ground up.

Singular is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.