Demand Generation & Customer Lifecycle Manager

Company Overview:

At Wayvia, we help the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. Whether you’re charting a new path or leveling up your journey, Wayvia is where your career can go further. We’d love to meet you.

We help global brands connect with their shoppers in ways that are relevant, respectful, and real. And we do the same for each other—with trust, transparency, and the human connection that makes great work possible.

At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next. We move fast, think boldly, and support one another in building something that matters—for our clients, for shoppers, and for each other.

Job Brief:

Wayvia is hiring a Demand Generation & Customer Lifecycle Manager to execute and optimize the programs that turn strategy into pipeline and customer value. This role owns demand execution, lifecycle marketing, and website/SEO performance, working in close partnership with agencies. This role is responsible for running the engine, improving efficiency, and reporting on results.

Essential Function:

Demand & Funnel Execution

• Execute demand generation programs across channels with agency partners

• Support ABM and targeted campaigns aligned to GTM priorities

• Manage lead flow, handoff, and nurture programs

Customer Lifecycle Marketing

• Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion

• Partner with Sales and Customer Success on lifecycle moments and use cases

• Use marketing to drive engagement within the existing customer base

Website, SEO & CRO Ownership

• Own website backlog, prioritization, and performance outcomes

• Partner with agencies on SEO strategy and execution

• Lead CRO testing and optimization efforts

Performance & Reporting

• Track pipeline contribution, conversion rates, and lifecycle engagement

• Report on campaign effectiveness and optimization learnings

• Use data to prioritize experiments and improvements

Collaboration

• Execute against priorities set by the SVP of Strategy

• Use Product Marketing frameworks to guide demand motions

• Partner with Brand to ensure narrative consistency

Requirements:

• 6–9 years experience in demand generation, growth, or lifecycle marketing

• Experience owning pipeline stages, website performance, or lifecycle programs

• Strong analytical mindset; comfortable being measured on outcomes

• Experience working with agencies and holding them accountable

• Comfortable operating in a complex B2B SaaS funnel

Benefits:
Wayvia encourages a healthy work-life balance and commitment to employee wellbeing. We are consistently evaluating areas to support and foster a community of engaged employees. Wayvia is an international employer so some benefits offering will vary from country to country, however, below you can see employer sponsored contributions:

• Flexible work-from-home arrangements

• 401K Match

• Flexible vacation

• Medical/Dental/Vision

• 16 weeks of paid parental leave (US)

• Technical stipend

• Professional development programs

• Wellness programs

Location:
This is a remote position open to candidates based in the United States.

Compensation:
The salary for this role is $120,000 - 140,000. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law.

Wayvia is an equal opportunity employer that is committed to inclusion and diversity.