Demand Gen Manager

Knak is a mission-driven company

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...

Empowering people to be creative.

That’s why Knak exists.

We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.

Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

About the Role

We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Demand Gen Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.

You won’t be starting from scratch. You’ll collaborate closely with our new Head of Brand & Content (your manager) to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.

This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.

What You’ll Do

Channel Ownership & Execution

• Own and optimize Knak’s paid media (LinkedIn, Google, retargeting, ABM platforms) and SEO presence.

• Own and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.

• Manage day-to-day work of SEO and Paid consultants, ensuring alignment with brand campaigns.

• Partner with the Content Pod to translate campaign narratives into channel-ready plans.

• Ensure our digital spend is efficient, targeted, and aligned to ICP segments (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).

Amplification & Distribution

• Build digital distribution strategies that extend the reach of benchmark reports, launches, POVs, and customer stories.

• Collaborate with lifecycle email SME to ensure email tests and insights inform targeting, creative, and campaigns.

• Help repurpose assets (blogs, videos, POVs) into digital-first formats (ads, retargeting snippets, SEO pages).

• Monitor competitive digital strategies to keep Knak differentiated in a crowded space.

Measurement & Optimization

• Translate digital performance into business outcomes - pipeline creation, influenced revenue, and market share.

• Own reporting for paid and web - and partner with analytics to translate into business outcomes.

• Run experiments on targeting, channels, and formats to expand reach and engagement.

• Recommend budget allocations and optimize across campaigns for maximum ROI.

• Build feedback loops into the Content Pod so creative ideas are continuously informed by performance data.

About You

• 4–6+ years in Demand Gen roles (paid, SEO, demand gen) at B2B SaaS companies.

• You’re fluent in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy.

• You’ve managed agencies, consultants, or freelancers before - and know how to get quality work out of partners.

• You love connecting the dots between creative campaigns and performance outcomes.

• You’re as comfortable presenting results to leadership as you are tweaking campaign settings.

• You thrive in a collaborative environment where digital is the amplifier, not the silo.

Bonus Points If You...

• Have experience marketing to Marketing Ops or technical SaaS buyers.

• Have worked in partnership with brand/content teams, not just demand gen.

• Can get hands-on in platforms (Google Analytics, LinkedIn Ads Manager, SEO tools).

• Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.

The Impact You’ll Make

• You’ll play a pivotal role in building a modern, nimble growth engine where brand + digital work as one system.

• You’ll have ownership of budget, channels, and consultants - but also a creative partner in the Content Pod.

• You’ll help make Knak not only a recognized brand, but also one that actually shows up where our buyers spend their time.

• You’ll join a high-trust, low-ego team that’s serious about doing great work.

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you’re looking for, then we’d love to hear from you!

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact [email protected].

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