Data Research & Insights (Data Analyst)

Confidential

Bucharest, București, Romania permanent

Posted: March 12, 2026

Required Skills

Job Description

About SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driveN solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

We are seeking a Data/Research & Insights Analyst to join our dynamic team. This role is critical in leveraging data to drive actionable insights, shaping innovative strategies, and optimizing campaign performance. The ideal candidate is analytical, curious, and skilled at uncovering trends that guide creative and strategic decision-making.

Job Functions

• Data Analysis & Insights: Translate large volumes of data into concise, impactful insights.

• Analyze metrics to evaluate campaign performance, identifying trends and areas for optimization.

• Develop and maintain benchmarks to measure success against industry standards and competitors.

• Social Listening & Market Research: Use social listening tools (e.g., Brandwatch, Sprinklr, Synthesio, NetBase, Socialbakers) to monitor consumer conversations, market trends, and competitor activity.

• Conduct research to support account management and strategic planning teams with trend reports and market analysis.

• Stay informed about the latest innovations and industry developments to guide strategy.

• Reporting:Prepare quarterly performance reports focused on brand performance, category trends, and competitive analysis.

• Collaborate with cross-functional teams to create actionable recommendations that inform content creation, campaign messaging, and budget optimization.

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