Data Management and BI Senior Executive, GOC

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary
Senior Analyst role is expected to support the broader analytics team in measuring and validating the effectiveness of paid media for channels including but not limited to, Linear TV, OTT, Social Activation, and Programmatic Activation, Audio, and OOH The Senior Analyst is expected to demonstrate the following skills/experience: strong grasp of experimental design, specifically covering A/B testing for Brand Impact (brand lift studies) and performance (conversion lift studies). Hands-on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize, and maintain platforms for contract management, business intelligence, and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

Requirements
• Bachelor's degree in a STEM-focused area such as Economics, Computer Science, Mathematics, Physics; a related field or equivalent professional work experience is
required.
• 2 - 4 years of relevant work experience in analytics.
• Strong analytical abilities and quantitative skills.
• Advanced Google Sheets skills including pivot tables, VLOOKUP, building charts and graphs, etc.
• An understanding of Python and/or SQL (especially BigQuery/GCP) is helpful but not required.
• Experience with data visualization tools such as Tableau, Looker, or PowerBI is a niceto-have.
• A background in statistical modeling (e.g., linear regression) is highly preferred.
• Experience with Google Analytics, Adobe Analytics, and other web analytics tools is preferred but not mandatory.
• Knowledge of media ad servers such as Google Campaign Manager or Meta CAPI would be preferred.
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and quantitative business measures.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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