Data Management and BI Senior Executive, GOC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a BI Senior Executive who will:

• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.

• Deliver projects independently, while proactively communicating project progress, issues and deliverables to Manager and Director.

• Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.

• Conduct client calls and bring in extended team members when necessary.

• Establish strong relationships with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives.

• Develop creative and media strategies in collaboration with other departments.

• Develop measurement plans and reports relevant to the client's business and their creative/media testing.

• Research industry trends and share expertise with the team.

• Understand the budget allocation process for media and fees across media platforms.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field — OR equivalent professional work experience.

• 2–4 years of relevant media work experience; digital media experience required.

• Strong analytical abilities and quantitative skills.

• Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.

• Experience with Google Analytics, Adobe Analytics, and other web analytics tools.

• Knowledge of ad server technology, primarily Google Campaign Manager.

• Experience with media industry research tools such as MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester.

• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and quantitative business measures.

• Demonstrated critical thinking and problem-solving abilities.

• Experience with Tableau and Power BI is a plus.

• Python, R, and SQL experience is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read our Privacy Notice for more information on how we process the information you provide.