Data and Digital Analytics Lead

Confidential

Makati, Metro Manila Hybrid permanent

Posted: January 30, 2026

Job Description

DUTIES AND RESPONSIBILITIES:

· Consumer & Market Research

· Data Interpretation & Insights

· Website & User Behavior Analysis

· Social Media Analytics

· Campaign Performance Analysis

· Data Collection & Reporting

· Data Quality Assurance

· A/B Testing & Optimization

· Reporting Tools Management

· Strategic Collaboration

· Tactical/Special Projects

QUALIFICATIONS:

A. Minimum Education

· Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or a related field.

B. Minimum Experience/Training

· At least 7 years of experience in marketing analytics, data analysis, consumer research, or a related field, with a strong focus on both digital and traditional marketing environments.

· Proven track record of transforming complex data into clear, actionable insights and strategic recommendations for various marketing initiatives.

C. Competency

Technical Skills:

· Proficient in Google Analytics and other analytics platforms (e.g., Adobe Analytics, Mixpanel).

· Experience with data visualization tools (e.g., Tableau, Power BI, Looker Studio).

· Strong understanding and practical experience with consumer research methodologies and tools (e.g., survey platforms, social listening tools, focus group analysis).

· Familiarity with SEO, SEM, email marketing, traditional advertising channels, and other marketing terms and channels.

· Familiarity with A/B testing tools (e.g., Optimizely, Google Optimize).

· Understanding of tracking technologies, such as pixels, cookies, UTM parameters, and traditional campaign measurement techniques.

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