Data and Analytics Manager

Job Description Data & Analytics Manager

The Data & Analytics Manager supports the implementation, monitoring, and optimization of web analytics tracking across digital platforms. This role ensures accurate data collection, helps generate insights from user behaviour, and assisting channel teams in making data-driven decisions.

Key Responsibilities

• Assist in setting up and maintaining tracking via Google Analytics (GA4)

• Implement and manage tags using Google Tag Manager (GTM)

• Configure events, conversions, and custom dimensions

• Validate tracking using debugging tools (e.g., GTM preview, browser dev tools)

• Support data layer implementation with developers

• Generate regular performance reports (traffic, engagement, conversions)

• Identify data discrepancies and troubleshoot tracking issues

• Assist in A/B testing tracking and campaign measurement

• Work with channel teams to track campaigns (UTMs, attribution)

• Maintain documentation of tracking setups and changes

Job Requirements

Basic proficiency in:

• Google Analytics (preferably GA4)

• Google Tag Manager

Understanding of:

• Event tracking, pageviews, and user sessions

• Data layers and tag firing rules

• UTM parameters and campaign tracking

Familiarity with:

• HTML, CSS, and basic JavaScript (for tag troubleshooting)

• Debugging tools (Tag Assistant, browser DevTools)

• Basic knowledge of:

• Conversion tracking (e.g., form submissions, clicks)

• Consent mode / cookie compliance (GDPR basics in regions like the UK/EU)

Analytical Skills

• Ability to interpret data and identify trends

• Basic reporting skills using dashboards (e.g., GA reports, Looker Studio)

• Attention to detail in validating tracking accuracy

Soft Skills

• Strong problem-solving mindset

• Good communication skills (especially with non-technical teams)

• Ability to follow documentation and processes

• Willingness to learn and adapt in a fast-changing digital environment

Nice-to-Have (Not Mandatory)

• Experience with:

• Google Looker Studio (formerly Data Studio)

• Basic SQL or Excel/Google Sheets for data analysis

• Exposure to:

• A/B testing tools (e.g., Optimize alternatives)

• Marketing platforms (Google Ads, Meta Ads)

• Certifications:

Google Analytics Certification (Skillshop)

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM, Initiative and Mediahub and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport and Mediabrands Content Studio. Mediabrands clients include many of the world’s most recognisable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at [email protected], if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

• Free breakfast and free lunch

• Early finish Fridays

• Core Hours (Mon-Thurs, flexible start/finish times)

• Retail discounts

• Electric vehicle salary sacrifices car scheme

• Wellbeing programme, including Headspace & flu jabs

• Interest free season ticket loan

• Paid time off for Volunteering

• Group Income Protection

• Life Assurance

• Private Medical Insurance or Health Cash Plan (dependent on level)

• Group Personal Pension Plan with matched contributions from 3-6%

• Generous Parental Leave & Pay

• Independent mortgage advice

• Financial education

• Employee Assistance Programme

• Free eye tests

• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!