Data Analyst

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Sobre WPP

WPP es el socio de crecimiento de confianza para las marcas líderes del mundo. Unimos inteligencia de medios de vanguardia y soluciones de datos, creatividad de clase mundial, producción de próxima generación, soluciones empresariales transformadoras y asesoramiento estratégico experto en una única empresa, impulsada por talento excepcional y nuestra plataforma de marketing agencial, WPP Open, para ayudar a nuestros clientes a navegar el cambio, capturar oportunidades y generar un crecimiento transformador. Para más información, visite WPP.com.

Who we are looking for: 

VML Costa Rica, part de WPP, is seeking a smart, inquisitive, and self-driven Data Analyst to join our expanding marketing science team. As a member of the Analytics and Marketing Science group, you will be instrumental in developing comprehensive data solutions for clients. This includes creating tagging documentation for web performance, conducting in-depth analyses using diverse data sources, and building intricate dashboards with data visualization technologies such as Power BI. 

In this role, you will be responsible for constructing data visualization solutions that effectively communicate insights. You will have the autonomy to influence methodological decisions and the responsibility to transform data solutions into scalable, production-level implementations for widespread business use. 

We are looking for someone who is passionate about data and analytics, driven by a commitment to continuous learning and development, and eager to contribute to the broader data community. 

What you’ll do: 

• Translate client data requirements into mockups or measurement plans. 

• Build and maintain data solutions combining different data sources, using data visualizations tools such as Google Data Studio, Tableau, Power BI or Excel 

• Understand and follow measurement strategies, aligned to the client main KPIs . 

• Implement website tracking based on website changes. 

• Keep focus in data results, to raise the flag when necessary to wrong data sources for vendors, or changes in trends of results for the client. 

• Collaborate: share the best practices to the internal and regional team 

• Being client facing to explain and educate client about market  or methodological changes. 

• Who you are: 

• Curious | With an inquisitive mindset you embrace the unknown and see as an opportunity to explore and innovate. 

• Ambitious | Willing to take calculated risks, stretch yourself and your team to do new things vs. plugging into existing solutions. 

• Passionate | You take great pride in your work. You approach our own and our clients’ business challenges with enthusiasm and a commitment to getting it right.  You love working in health.  You see data science as a way of expressing creativity. 

• Humble | Wear any hat that needs to be worn, and you know you do not know everything. You want to learn from others.  

• Able to work Independent  | you feel comfortable working with minimal supervision to perform the tasks required from you. 

What you’ll need: 

• Proficiency in Microsoft Excel and Power Point 

• Knowledge of digital marketing, specially for web analytics and email marketing. 

• Knowledge of website analytics & personalization/testing tools specially Google Analytics and Google Tag Manager 

• Research tools (e.g. TGI, GWI, Google Trends) 

• Data visualization tools & BI reporting (e.g. Power BI, Tableau) 

• Knowledge of ETL Processes: Understanding of extract, transform, load (ETL) processes to handle data from various sources. 

• Excellent communications skills, you are able to share complex ideas and reasoning. 

• Advanced English level 

En VML, parte de WPP, estamos comprometidos a fomentar un entorno laboral totalmente inclusivo que sea gratificante y propicie el desarrollo profesional. Creemos en la creación de un entorno de trabajo dinámico que valore la diversidad y la inclusión, y nos esforzamos por reclutar una lista diversa de candidatos para ayudarnos a lograr ese objetivo. Estaremos encantados de proporcionar acomodos razonables a las personas con discapacidades que necesiten un acomodo para usar o acceder al sitio de carreras de VML o para participar plenamente en el proceso de solicitud. Si necesita un acomodo para completar su solicitud u otro aspecto de nuestro proceso de reclutamiento debido a una discapacidad, comuníquese con nuestro departamento de Recursos Humanos o envíe un correo electrónico a (contacto de RR. HH.) para solicitarla.

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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