Data Analyst - Acquisition & Virality (m/f/d)

Location:
Hybrid in Prague (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS:
Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We are seeking a highly skilled Data Analyst to join our Business Intelligence team, with a dedicated focus on supporting the Growth - Acquisition & Virality team. In this role, you will collaborate closely with product managers, marketers, designers, and engineers to analyze user behavior, identify opportunities, measure the impact of initiatives, and deliver actionable insights that drive growth.

You will support and accelerate experiments across our three key focus areas: Virality, U.S.-focused Acquisition, and Acquisition via CMS platforms. Acting as a bridge between data analysis and growth strategy, you will enable data-driven decision-making, unlock new growth levers, and optimize our go-to-market efforts for scale.

Your Tasks:
• Act as the dedicated BI partner for the Growth - Acquisition & Virality team, proactively scoping analytical needs, defining tracking requirements, and ensuring data availability for rapid decision-making.
• Use SQL to query, transform, and validate data from multiple sources; ensure data accuracy, consistency, and proper documentation.
• Partner with product managers, marketers, designers, and engineers to analyze user journeys, funnels, and growth loops to uncover opportunities for scalable acquisition and engagement.
• Design, implement, and evaluate experiments (A/B, multivariate, holdout tests, etc) to validate hypotheses and quantify impact.
• Build and maintain dashboards, reports, and models in Power BI and Amplitude to monitor program performance and surface actionable insights.
• Define, monitor and report on core KPIs, including conversion rates across the acquisition funnel, channel contribution/attribution, viral coefficient, referral conversion, etc.
• Provide clear, data-driven recommendations that influence strategy across all relevant acquisition channels.
• Translate complex analyses into concise narratives and visuals for cross-functional stakeholders and leadership.
• Ensure data quality and governance: maintain metric definitions, event taxonomies, and dashboard standards.
• Stay current on industry trends, analytics best practices, and emerging acquisition channels, and proactively apply learnings to ongoing initiatives.

You Bring:
• Bachelor’s degree in Business, Data Analytics, Marketing, or a related field.
• 3+ years of experience in data analysis, with a focus on B2B SaaS GTM performance and funnel analysis.
• Intermediate skills in SQL for querying and analyzing data.
• Expertise in analytics and visualization tools (Power BI, Amplitude, or other similar tools) for creating dashboards, visualizations, and reports.
• Strong understanding of growth and marketing KPIs, including acquisition cost, lifetime value, conversion, activation, retention/churn, and virality/referral metrics.
• Proven track record in acquisition funnel analysis, uncovering bottlenecks, and recommending optimizations that directly impact growth.
• Exceptional communication skills, with the ability to present insights clearly to non-technical stakeholders.
• Strong business acumen with the ability to translate data into actionable recommendations for the growth team.
• Experience collaborating with V- and C-level stakeholders, ensuring alignment with strategic objectives.
• Proactive and self-sufficient, with the ability to independently identify opportunities and deliver insights that influence strategy.
• A growth mindset and ability to thrive in a fast-paced, dynamic environment.

Nice to have:• Experience in product-led growth (PLG) environments.
• Familiarity with subscription models and metrics.
• Proven track record of analysing and supporting successful acquisition strategies.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?:
• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being

Some of our benefits• Development Budget for every employee: 800,-EUR/ year
• Job-related Language Courses (English, German, Czech, Spanish etc.): 350,- EUR/ year
• Hybrid working policy and the possibility to take a workcation (90 days per year from a European country)
• Online yoga sessions
• Headspace App
• Events - Team Buildings, happy hours, parties/get togethers, occasional company covered breakfasts/lunches, in/across offices, online/in person etc.
• Gifts - We celebrate life & work milestones at UC (work anniversaries, new bom babies and similar)
• Snacks, fruits, coffee and drinks in the office