DACH Marketing Lead

Binance

Europe Remote permanent

Posted: March 30, 2026

Required Skills

Job Description

Responsibilities: :
• Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams.

• Ensure alignment and effective communication among all stakeholders to drive project success.

• Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns.

• Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies.

• Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance.

• Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness.

• Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions.

• Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.

Requirements::
• Proven experience working in international environments with cross-functional teams and multiple stakeholders.

• Demonstrated success in business development, partnerships, or sales.

• Strong analytical mindset with the ability to identify and leverage growth opportunities.

• Deep understanding of digital marketing channels and associated analytics tools.

• Exceptional communication, negotiation, and relationship-building skills.

• Ability to translate complex data into clear and actionable business insights.

• Proactive, self-motivated, and detail-oriented.

• Fluency in both English and German is mandatory.

• Experience working remotely and in startup environments is a plus.

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