Customer Marketing Manager

About Us

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.

Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits 

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do. 

The ideal candidate for Virtuous embodies our values by:

• Asking questions with a spirit of curiosity

• Giving feedback freely with candor & grace, welcoming it in return

• Displaying a passion for philanthropy and technology 

• Serving with joy. Everyone is willing to make the coffee!

• Celebrating the wins & milestones of others 

• Assuming good intent & demonstrating trust in others 

• Pursuing relationships with people different from themselves & creates space to be human

Find our core values & more here.

Position Summary

As the Customer Marketing Manager, you’ll play a pivotal role in turning our current customers into advocates and expansion engines. You’ll champion the wins our customers achieve, craft compelling communications and campaigns that deepen engagement and drive expansion (net revenue retention + upsell).

You’ll coordinate across customer success, product marketing, field marketing and product to ensure that our customer voice is strong, visible, and influential. You’ll also serve as a product expert, deeply understanding how our customers use Virtuous products day-to-day. Part of this role includes holistically managing all customer communications to strategically plan outreach, ensure alignment across teams, and avoid over-communicating with customers.

Responsibilities

Expansion & Revenue Growth

• Own customer expansion marketing — build and manage programs designed to drive upsell and cross-sell across Virtuous products (Raise, CRM, Momentum, BI, Analytics, Insights, etc.).

• Partner closely with CX, Marketing, and Sales to identify expansion signals and create tailored nurture journeys that convert.

• Develop and manage customer lifecycle campaigns tied to renewal and expansion opportunities, surfacing the right value messaging at the right time.

• Build ROI and use-case content that enable CSMs to accelerate expansion.

• Collaborate with RevOps and CX to measure and optimize marketing-sourced and influenced NRR.

• Partner with Marketing to launch and usage-based upsell campaigns.

• Manage customer gifting (Sendoso), incentives, and engagement touchpoints that drive retention and upsell readiness.

Advocacy & Retention Marketing

• Turn happy customers into active advocates—champions, reference calls, speakers, testimonial providers, and content contributors.

• Develop customer-facing communication programs (email newsletters, product updates, webinars) that reinforce ROI and product adoption.

Customer Events & Referrals

• Partner with Field Marketing and CX to plan and execute customer dinners that drive expansion conversations.

• Drive our customer reference program that rewards advocacy while feeding expansion opportunities.

You Must Have

• 3+ years of experience in customer marketing roles within a SaaS or B2B environment

• Demonstrated ability to build and scale customer-advocacy or community programs

• Experience running campaigns (email, webinar, events) and managing gifting/recognition programs

• Ability to partner effectively across functions (CX, Marketing, Field Marketing, Sales, Ops, Product Marketing)

• Strong analytical mindset: comfortable with metrics, reporting and driving insight from data

• Familiarity with NRR/expansion motions (upsell, cross-sell) in a subscription business

• Excellent communication skills, attention to detail, and a high-energy approach

• Preferably experience with nonprofit or mission-driven organizations (helps with understanding Virtuous’ customer base)

What We Offer

• Market competitive pay leveraging Carta data

• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

• We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

• Supportive time off including paid volunteer days and company holidays

• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

• We pride ourselves on Community and host exciting company outings and events.

We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.

Please note that all legitimate communication from Virtuous will only come from the @virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are not legitimate and we recommend disregarding it immediately.