Customer Marketing Manager

The Company

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.

The Opportunity

We currently have an opportunity for a Customer Marketing Manager to join our Commercial Department team on a full-time basis.

The Customer Marketing Manager, reporting to the General Manager, plays a pivotal role in maximizing Sales and Marketing activities to achieve full-year results. The role is accountable for promotional strategy and review, Point of Sale execution and budget management, and driving in-store excellence through planogram analytics and the Picture of Success framework.

By developing a strong understanding of the retailer landscape and collaborating effectively with internal stakeholders, the Customer Marketing Manager ensures initiatives are executed seamlessly, activities are brought to life, and ROI is optimized.

Key accountabilities and performance indicators include:

Annual Plan Delivery – Execute the Sales & Marketing Activity Plan (SMAP), align objectives and sales targets, and lead monthly cycle meetings to achieve full-year results.

Promotional Strategy & Review – Define and analyse account-level promotional strategies to drive volume, value, and GP; partner with KAMs for timely reviews and actionable learnings.

Point of Sale (POS) – Oversee design, development, budgeting, and execution of POS materials, including product sampling and advertising assets.

Planogram & OOS Management – Develop master planograms, roll out by account, and monitor SKU availability with KAMs to reduce out-of-stock levels.

Budget Management – Manage the Trade Marketing budget, deliver cost efficiencies, and collaborate with agencies to enhance POS effectiveness.

Shopper-Led Initiatives – Align in-store messaging with ATL campaigns, driving shopper-first thinking to capture attention at point of purchase.

Events Execution – Organise brand activations, PR events, trade shows, and exhibitions to support marketing strategy and sales growth.

Training & Development – Build capability of beauty assistants, promoters, and merchandisers to improve stock availability, sales performance, and product knowledge.

Competitor Analysis – Monitor and report on competitive activity (pricing, promotions, claims, GWPs), providing monthly market insights to stakeholders.

Stakeholder Management – Collaborate effectively across Sales, Marketing, Finance, regional teams, and external partners to ensure seamless execution.

About You

To be successful in this role, you will possess the following

Degree in Business Administration or Marketing.

8+ years’ experience in trade marketing management, ideally within FMCG or Consumer Healthcare; skincare/personal care background is an advantage.

Strong knowledge of Modern Trade Channels with proven success in developing and implementing promotional strategies.

Excellent negotiation, leadership, and communication skills (written and verbal).

Skilled in analyzing sales-out data (AC Nielsen, Egg Digital, C-Scan) and translating insights into action.

Experienced in managing multiple cross-functional teams and presenting effectively to senior leadership and stakeholders.

Proficient in report writing, business correspondence, and procedure documentation.

Strong command of English and solid proficiency in MS Office (Outlook, Excel, PowerPoint, Word, Project).

Willingness to travel occasionally.

Attention to detail, logical and accurate working style, with strong organizational skills.

Self-starter with a positive “can-do” attitude, adaptable to change, and eager to learn new skills.

Demonstrates high personal and professional ethics, integrity, and commitment to supporting team members.

Flexible and agile thinker with the ability to meet deadlines and follow through on pending issues.

Additional Requirements / Working Conditions

Adhere to company values at all times

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!