Customer Marketing Lead

We are looking for a customer-obsessed marketing professional to own and evolve Tradify's customer marketing and lifecycle strategy across all regions. This is a pivotal role that sits at the intersection of retention, engagement, and growth — responsible for deepening relationships with existing customers, reducing churn, and unlocking expansion revenue through thoughtful, well-timed marketing.

You'll design and run lifecycle programs that guide customers from onboarding through to long-term advocacy, and you'll collaborate closely with Product, Customer Success, and Sales to ensure every customer communication is relevant, valuable, and commercially purposeful.

You're a strategic thinker who's equally comfortable getting hands-on — building campaigns, writing briefs, analysing cohort data, and iterating fast. You care deeply about the customer experience and know how to use marketing to drive measurable business outcomes.

Requirements:
The Customer Marketing Lead will be responsible for designing and executing customer marketing and lifecycle programs that improve retention, drive product adoption, and grow customer value. Key responsibilities include:

• Develop and own the global customer marketing strategy, aligned to regional priorities across ANZ and UK
• Design, build and optimise lifecycle email and in-product communication programs across the full customer journey — from trial activation through to renewal and advocacy
• Identify key customer segments and develop targeted campaigns to improve onboarding, reduce early churn, and drive feature adoption
• Lead customer advocacy and reference programs, including case studies, reviews, and customer stories
• Partner with Product and Customer Success to surface customer insights, inform messaging, and support product-led growth initiatives
• Collaborate with Demand Generation on retention-focused campaigns and re-engagement programs for lapsed or at-risk customers
• Own customer marketing performance reporting, with regular analysis and recommendations for improvement
• Manage and optimise marketing automation workflows in HubSpot (or equivalent) to support scalable lifecycle communication

Skills & Expertise

The ideal candidate will have:

• At least 5 years of experience in customer marketing, lifecycle marketing, or a closely related CRM/retention-focused role
• Demonstrated ability to design and execute multi-stage lifecycle programs that deliver measurable retention and engagement outcomes
• Strong understanding of SaaS customer journeys, including trial conversion, onboarding, adoption, and renewal dynamics
• Experience with marketing automation platforms (HubSpot preferred) and comfort working with segmentation and behavioural triggers
• An analytical mindset — able to interpret cohort data, identify trends, and turn insights into actionable programs
• Strong written communication skills with the ability to craft customer-facing copy that is clear, compelling, and on-brand
• Experience working cross-functionally with Customer Success, Product, and Sales teams
• Comfort working as part of a distributed, global marketing team across multiple time zones

Benefits:
Tradify is a fast-paced, action-oriented and sometimes unpredictable and challenging work environment, where our company values underpin everything we do. We focus on providing a fun and welcoming culture and offer a comprehensive remuneration and benefits package. We care deeply about diversity and inclusion and ensuring the Tech space in Aotearoa reflects our diverse communities.

For the right candidate, we offer a great benefits package,

• Hybrid Working 3 office/2 home
• 6 Wellbeing days per year
• 3 Giving back days per year
• Southern Cross Health Insurance cover
• Life insurance cover
• A Dog-Friendly office
• A values-based culture
• Big Break (4 day trip w/ expenses paid for)

Interested? Get in touch