Customer Marketing Analyst

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

We are looking for a Customer Marketing Analyst to join Experian's Customer Marketing team and build your career in data-driven marketing. You'll use data and insight to help shape how we communicate with customers across channels such as email and push notifications, supporting the delivery of personalised, relevant experiences.

Working as part of a collaborative team and reporting to one of our Performance Managers, you'll develop your analytical driven skills while gaining exposure to customer lifecycle strategy, experimentation, and commercial decision-making.

What you'll do

• You'll monitor and report on key performance metrics, identifying trends and anomalies, and presenting insights in trading forums and team meetings
• Run deep-dive analysis of campaign and journey performance (regular and ad hoc), translating data into clear, actionable recommendations using SQL and other tools
• Support the delivery and optimisation of customer marketing campaigns by identifying opportunities to improve engagement and conversion
• Work with campaign managers and stakeholders to support data-led decision-making
• Contribute to the test and learn programme by developing methodology for testing approaches and analysing result of tests across channels to help us to be more sophisticated
• Build and apply customer segments using SQL to ensure more targeted and personalised communications
• Assist in developing and optimising customer journey and contact strategies, ensuring the right communications are delivered at the right time
• Support with forecasting of key engagement metrics and new campaign and journey opportunities

• Analysis experience within a customer marketing role
• Intermediate level SQL (comfortable writing queries and working with multiple datasets)
• Strong numerical skills with the ability to interpret and present data
• Interest in customer behaviour, marketing, and using data to drive decisions
• Good Excel skills (e.g. pivot tables, formulas)

 

Desirable

• Experience with tools such as GA4, Mixpanel, or similar analytics platforms
• Exposure to dashboards or data visualisation tools (e.g. Tableau, Power BI, Looker)
• Understanding of CRM or lifecycle marketing

 

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: E/EB9

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