Customer Loyalty Marketing Coordinator

We are seeking a customer-focused marketer to lead lifecycle efforts centered on retention, recovery, and reactivation. This role is the connective tissue between Marketing, Operations, and Account Management—translating campaigns and offers into clear sales playbooks. 

Roles and responsibilities

Extend the retention / reactivation strategy from Marketing to Account Management.

Organize campaign calendar for Operations / Account Management

Leverage ongoing Marketing initiatives—extend or “piggyback” on automations with complementary outbound campaigns.

Equip Account Management to understand each offer (eligibility, value prop, terms) and to communicate it clearly to customers.

Provide post-campaign readouts with clear recommendations for next iterations.

Plan, brief, and execute outbound campaigns (email, SMS, direct mail, and other operational efforts) with clear targeting, messaging, and offer mechanics.

Maintain a single source of truth for campaign materials (briefs, segments, scripts, results).

Create and maintain lightweight playbooks and FAQs for Account Management and support teams across Operations; deliver short enablement sessions as needed.

Assist with the organization and creation of daily communication channels in Jira and the team’s calendar according to the Marketing Deck

Assist with the creation of promotions and Marketing Decks

Assist with live campaign monitoring of promocodes in OP

Understanding the Marketing Process of promocodes, Performance, Whitelisting in OP 

Responsible of the QA of promocodes and process in Jira

Qualifications and requirements

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience an asset).

3–5+ years in lifecycle/CRM/retention marketing, campaign management, or similar data-driven roles.

Proven experience partnering with other departments and stakeholders

Excellent project management, attention to detail, and the ability to influence without authority across functions.

Excellent writing, communication, and presentation skills

Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Strong communication and presentation skills

Organizational and problem-solving skills

Proficient in English (bilingual English/Spanish is a plus).

No people management responsibilities (influence-driven role).

Soft skills

Customer-focused, pragmatic, and outcome-oriented.

Clear communicator who can simplify technical/offer details for non-technical audiences.

Collaborative partner who builds trust with Marketing and AM.

Resilient and adaptable in fast-moving environments; comfortable iterating through ambiguity.