Customer Lifecycle Marketing Manager

As a Customer Lifecycle Marketing Manager, you connect Coder’s enterprise customers with useful information at all stages of the customer lifecycle and amplify their success with Coder’s products. Here, customer marketing and advocacy are one lifecycle: we earn advocacy only after we deliver ongoing value.

You partner with stakeholders across Customer Success, Sales, Marketing, Product Management, and our leadership team to run an always‑on, multi-channel customer communication engine. You own the customer content calendar, help customers get more value from Coder’s products, and mine advocacy that turns satisfaction into growth.

What you’ll do here

• Build strong cross‑functional relationships. Partner closely with Customer Success, Sales, Marketing, Product Management, and the leadership team to align goals, share insights, and move quickly

• Build the customer communication engine. As part of the customer lifecycle, own the calendar across launches, best practices, industry insights, and peer stories grounded in value for Coder’s customers

• Run always-on customer lifecycle content programs. Ship a steady drumbeat of timely and evergreen enablement content that helps customers succeed and highlights under-adopted products and features

• Turn customers into storytellers. Source advocates, deliver case studies, reviews, references, speaker placements, and maintain a searchable social-proof library for go-to-market teams to use

• Design and execute high‑impact forums. Plan and facilitate virtual and in‑person Technical Advisory Council and Customer Advisory Board events to inform Coder’s product roadmap and deepen engagement with strategic customers

• Operationalize advocacy. Stand up new workflows, systems, and playbooks; partner with Customer Success and Sales on expansion motions, and arm them with content and programs that drive growth

• Lead with data and insight. Use customer signals and program performance to identify opportunities and turn them into programs that drive adoption, retention, and growth

What we’re looking for

• 5+ years in customer marketing, lifecycle marketing, and/or advocacy roles

• Proven ability to build customer lifecycle communication programs from the ground up and scale them as the business grows

• Excellence in cross‑functional collaboration with strong influence skills and shared‑goal alignment with Customer Success, Sales, Marketing, Product Management, Community, and leadership

• Strong storytelling and hands‑on content creation experience for highly technical audiences (developers, platform, and security engineers)

• Program and project management rigor - you’ve owned roadmaps, milestones, retros, and on‑time delivery across multiple workstreams

• Customer empathy and relationship‑building - you’re comfortable joining customer calls, listening for needs, and translating feedback into programs

• Executive‑ready communication, such as concise updates, clear readouts, crisp recommendations

• Data fluency - you can build dashboards, define success metrics, and run experiments to improve engagement and adoption

• Experience facilitating voice‑of‑customer loops (surveys, interviews, advisory forums) and closing the loop with customers as well as internal stakeholders

• Familiarity with marketing automation, CRM, and customer marketing tools (e.g., Salesforce, Totango, HubSpot, B2B review site platforms such as G2/Gartner Peer Insights)

• Operational discipline around approvals and compliance (brand, legal, security) for references, quotes, and public stories

• Able to travel up to 10%

Bonus tacos if you have

• (Tacos? If you need an ice-breaker, ask how we say thanks by giving tacos!)

• Experience running Customer Advisory Boards, Technical Advisory Councils, user conferences, or community programs

• Background building and scaling a reference/review program with enterprise customers on platforms like G2 and Gartner Peer Insights

• Familiarity with product‑led growth motions and feature‑adoption analytics

About Coder

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.

Our self-hosted Cloud Development Environment (CDE) is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale.

Interview process 

We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and leadership.

AI use during the interview process

As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process.

Not permitted: Using AI assistance during conversational interviews.

Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly.

Our use of AI in hiring

We use AI tools to help manage our recruitment process efficiently and fairly. Specifically:

• Covey helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions - it helps our team prioritize which applications to review first.

• Granola takes notes during our interview calls so our team can focus on the conversation with you.

All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment.

If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact [email protected].

Coder is a proud Equal Opportunity Employer

We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.