Customer Lifecycle Manager

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe Pro team is searching for our next Customer Lifecycle Manager. As the Customer Lifecycle Manager, your mission is to accelerate the success of nonprofits using GoFundMe Pro. This role is dedicated to designing, testing, and optimizing lifecycle email strategies for customers. You will assist in creating cohesive email experiences that help nonprofits realize value faster, increase adoption of GoFundMe Pro tools, and grow their platform usage. You will create specialized email programs, engage deeply with cross-functional teams, and utilize customer expertise and insights to improve and optimize the customer journey.

This position requires someone who is fast-acting, data-driven, and highly collaborative, with hands-on email marketing expertise and a passion for delivering exceptional customer experiences.

The Job

• Design & Execute Email Campaigns

• Ensure consistent communication with GoFundMe Pro customers to improve the customer experience and drive increased engagement, fundraising donation volume, and customer value.

• Write, schedule, and coordinate content for monthly customer communications including the monthly Coaching email, monthly Customer Education email, and monthly Product Usage and Insights email.

• Identify and implement new programs to advance product adoption and support business objectives.

• Run continuous A/B tests and controlled experiments to optimize based on email performance metrics.

• Segment & Personalize Customer Journeys

• Build personalized email experiences to deliver highly targeted and relevant experiences based on the customer segment and lifecycle stage

• Design onboarding, engagement, and renewal campaigns that reflect entry paths, usage data, and fundraising intent.

• Develop segmentation logic for onboarding and adoption journeys by entry point and customer behavior data.

• Ensure messaging aligns with feature gating, product configurations, and subscription tiers.

• Drive Email Engagement

• Use customer behavior data to increase engagement throughout onboarding, reduce drop-off, drive activation and upgrade, and balance user experience with business growth.

• Optimize emails with messaging, segmentation, and sending cadences to drive faster activation and repeated use of GoFundMe Pro’s tools.

• Translate insights into actionable lifecycle strategies that strengthen activation and adoption.

• Collaboration

• Collaborate with the Senior Lifecycle Manager on the execution and coordinate of all Lifecycle programs

• Collaborate with Marketing for content scheduling, managing the customer email calendar, and maintaining audience segments

• Align with the Digital Customer Success Operations Analyst to ensure necessary data for segmentation and targeted campaigns is available in email tools.

• Partner with CX and Post-Sales team members to monitor audience cohorts and identify areas of opportunity

• Build and maintain strong internal partnerships, collaborating to enhance the customer experience

You

• 2+ years of professional experience in B2B lifecycle marketing, email marketing, or customer engagement.

• Hands-on experience with email service providers (Marketo or Braze preferred) and marketing automation.

• Strong background in A/B testing, experimentation, and lifecycle analytics.

• Ability to operate with speed, agility, and data-driven decision-making.

• Excellent communication and collaboration skills, with the ability to influence across teams.

• A passion for supporting nonprofits and helping them succeed with GoFundMe Pro.

Preferred Qualifications

• Experience building lifecycle programs at a SaaS or platform-based company.

• Experience with Marketo.

• Comfort with segmentation strategies, CRM integration, and cross-channel coordination.

• Comfort navigating ambiguity and driving cross-functional alignment across Marketing, Product, and CX.

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.

• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.

• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.

• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.

• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.

• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.

• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.

• Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $70,500 - $105,500 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected].

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Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

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