Customer Engagement

Customer Engagement Vaccines - Portugal Location: Lisboa, Portugal 20% of travel expected Job type: Permanent, Full-time About the job At Sanofi, we are driven by one purpose – we chase the miracles of science to improve people's lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. Our Vaccines division is at the forefront of protecting lives across all ages, from infancy through adulthood, preventing diseases before they occur. Our vaccines portfolio represents decades of scientific excellence and innovation, protecting millions of people worldwide against serious infectious diseases. From routine childhood immunizations to adults infectious diseases vaccination, we are committed to advancing prevention as the cornerstone of public health. We now present an exciting opportunity for you to go further faster. If you're excited by the prospect of bringing innovative vaccine solutions to healthcare providers and communities, then we want to hear from you as we build a great team who will work at the intersection of prevention, public health, and cutting-edge vaccine science in areas of significant health impact. This is a chance to bring your energy, expertise and experience to truly transformative and career-defining leadership roles where you can help protect countless lives. In return, you will have a great opportunity – the chance to help prevent disease and shape the future of preventive healthcare. This really offers you huge visibility and the chance to fast-track your career in healthcare prevention. Innovation, patient focus and disruptive thinking are all key threads of our Take the Lead culture. Our Vaccines journey continues to evolve and you can help us chart a new course – not only for Sanofi but for preventive healthcare globally. Now is the time to add your strengths to ours! Our Team We are seeking a highly motivated and visionary leader interested in shaping the landscape of vaccine adoption and preventive healthcare management. As the Customer Engagement for Vaccines, you will be primarily responsible to develop and execute the customers' activation strategy by leveraging omnichannel at local level for our comprehensive vaccines portfolio. The role aims to embody and advocate for a "Customer First" philosophy, ensuring that all engagement initiatives are deeply aligned with healthcare provider and stakeholder needs, thereby driving satisfaction and loyalty which finally generate patient and public health benefits. Reporting to the Head of Vaccines in Portugal, this role is strategically positioned to realize the ambition for Vaccines and contributing to the overall future success of Sanofi. Your core responsibilities will include: • Mapping stakeholders according to Global segmentation guidance across the vaccine ecosystem (healthcare providers, public health authorities, etc.) • Adapting customer / stakeholder journeys to local context (where appropriate) to understand end-to-end customer experience in vaccine decision-making and administration • Leveraging Glocal strategy adapting it to country go-to-market model and customer specificities. • Work closely with Franchise Heads to ensure that engagement strategies complement and amplify brand strategies, align with the overall objectives • Localizing the Global omnichannel strategy by identifying local customers' maturity and preferences and defining the best way to engage with each customer segment to ensure a high-touch and personalized engagement • Defining the specific customer interaction journeys for each segment, incl. channel mix and ensuring delivery and monitoring of marketing/medical campaigns across all relevant channels • Driving the omnichannel strategy execution with innovative tools and channels • Continuously optimizing omnichannel engagement strategy by leveraging AI and other sophisticated technology to inform more personalization and enhanced experience for customers when relevant (e.g., through innovative tools/solutions) • Driving customer-centric culture within the organization, promoting a focus on healthcare provider and stakeholder needs and fostering a customer-centric mindset About you Experience: • Specialist in Customer Engagement or strong experience around commercial and/or tactical marketing, preferably in vaccines, preventive healthcare, or related therapeutic areas • Experience with digital marketing Soft skills: • Excellent interpersonal and communication skills, with ability to effectively engage internal and external stakeholders, build and cultivate strong working relationships • Unconventional thinking, always looking for new ways to achieve business goals in preventive healthcare • Ability to work agile, demonstrate creativity and be a strong team player • Open for innovative digital trends • Leadership and skills for people development • Ability to learn and adapt quickly within complex and changing surroundings • Resilience, rigor and reliability • The development of a network, internal and external, of communication, content and digital experts beyond the pharmaceutical industry Technical skills: • Customer Marketing profile with understanding of vaccine market dynamics • In-depth understanding of the vaccines market, competition and future trends in preventive healthcare • Ability to take data-driven decisions on priority segments and initiatives for growth (based on customer needs) • Knowledge of the current digital trends/models with general all-around digital skills • High understanding of healthcare provider needs and expectations to create individual, exceptional customer experience • Ability to localize and drive the execution of the omnichannel strategy, to ensure a high-touch and personalized engagement • Strong project management skills • Strong strategic-analytical and conceptual skills Education: Bachelor's degree in Marketing, Business Administration, Life Sciences, Public Health, or a preferred Languages: Strong communication and presentation skills in Portuguese and English both written and verbal. Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people. At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! If you want to learn more about compensation grades, please go to our grade guide via the following link: https://sanofi.sharepoint.com/sites/ST_hr/SitePages/what-is-sanofi-global-grading-and-how-does-it-work-.aspx Sanofi achieves its mission, in part, by offering rewarding career opportunities which inspire employee growth and development. Our 6 Recruitment Principles clarify our commitment to you and your role in driving your career. Pursue progress , discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com !