Customer Data & Strategy Manager

Customer Data & Strategy Manager

Country: Spain

IT STARTS HERE

Santander ( www.santander.com ) is evolving from a global, high-impact brand into a technology-driven organization , and our people are at the heart of this journey. Together , we are driving a customer-centric transformation that values bold thinking, innovation , and the courage to challenge what’s possible.

This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference .

Our mission is to contribute to help more people and businesses prosper . We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present.

THE DIFFERENCE YOU MAKE

Whealth Management & Insurance division is looking for a Customer Data & Strategy Manager based out of Madrid .

Your mission will be to Lead the Customer 360 roadmap, developing a reliable and comprehensive data ecosystem that empowers every team with actionable insights. This role ensures that customer data is consolidated, accurate, and actionable, enabling business teams to drive hyper-personalized experiences, strengthen customer relationships, and drive growth. You will act as the bridge between business stakeholders and technology teams, ensuring alignment of lifetime customer value strategies with 2wsdata and technology capabilities. You will lead the global and local squads managing the technology teams in an agile environment to ensure customer 360 delivery

We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for:

1.Customer 360 Vision & Strategy:

Design the global data ecosystem model, ensuring alignment with global and local stakeholders, based on use case needs across all customer touchpoints
Deploy a customer insurance data lake across all geographies, providing an integrated, indepth customer view merging bank, insurance and external sources, leveraging on existing global/local initiatives in place
Promote a customer-centric, data-driven culture, fostering collaboration across countries and functions, to maximize the value of data, improve decision-making, and drive business

2.Data Management & Governance

Oversee customer data integration into centralized platforms, adapting solutions to the specific technological maturity and infrastructure of each geography
Ensure data quality, accessibility, accuracy, security, and compliance with regulations (GDPR, insurance regulations) regarding customer data use
Define standards for customer identifiers, master data management, and data lineage, ensuring standardized criteria across geographies
Act as the link between business leaders and technology teams, translating business needs into data and infrastructure requirements
Partner with main global and local stakeholders to ensure adoption and impact. Regularly report progress, adoption, and outcomes to senior leadership

3.AI Adoption

Define the AI adoption roadmap aligned with strategic objectives and all stakeholders involved
Identify and prioritize high-impact use cases, design pilots and proof-of-concepts, evaluate results, and scale solutions that generate business value
Act as the link between business teams and IT/data teams, translating business needs into technical requirements, facilitating integration of AI into existing platforms (CRM, Customer 360, data lake)

4.Dashboard & Insights Delivery

Lead the development of a Customer 360 dashboard that enables visualization of consistent customer KPI, with standardized and homogeneous metrics across countries geographies including: Customer lifetime value (CLV), Retention/churn risk, Cross-sell and upsell potential and NPS / customer satisfaction
Ensure insights are actionable and accessible to all business stakeholders

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

10+ years of experience in data strategy, designing and implementing data ecosystems ideally in insurance, banking, or financial services (Required)
Strong track record in project delivery and technology team management to lead and coordinate global and local squads in an agile environment (Required)
Proven experience working with customer data ecosystems (CRM, data warehouses, customer journey platforms), BI/visualization tools and AI applications (chatbots, NLP, knowledge assistants, content automation) (Required)
Demonstrated experience working at the intersection of business and technology • Strong grasp of regulatory environment for insurance and data protection (GDPR, IDD, Solvency II) (required)
Familiarity with insurance products (life, health, P&C) and related customer lifecycle KPIs (e.g., CLV, churn, engagement) is a plus (Preferred)
Excellent communication and influencing skills to engage both executives and technical teams (Required)
Collaborative and inclusive leadership style, promoting cross-country and crossfunctional teamwork (Required)
Change leader: able to foster a data-driven culture and promote adoption across diverse teams and geographies (Required)
Experience managing multiple cross-functional projects in a fast-paced growth and creative environment with a pragmatic approach to make things happen (Required)

Education

Bachelor’s degree in Business Administration, Engineering, Computer Science, Data Science, or related field. (Required)
Master’s degree or complementary certifications in Data Management, Cloud Architecture or AI (Preferred)

Languages

Very high proficiency in English and Spanish. (Required)
Portuguese (Preferred)

WE VALUE YOUR IMPACT

Your contribution matters , and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

We’re enable our teams to go beyond through global opportunities and broad career paths.
Flexibility that works. Enjoy a hybrid working models —some days remote, some days onsite with your team—along with flexible hours.
Learning for life . Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com)
Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us.
Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more.
Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing.
We know family is everything . That’s why we offer childcare support and family-friendly programmes tailored to each life stage.
Always by your side. Get access to Santander Contigo , our program for employees and their families offering legal, emotional, and administrative advisory services.
Extra benefits . Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that’s only the beginning—we’ll tell you more when you join!

We’re here to keep you motivated , help you reach your goals, and celebrate your progress, every step of the way.

LOCAL COMPLIANCE

Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.

WHAT TO DO NEXT

If this sounds like a role you are interested in, then please apply.

READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?