Customer Analytics Manager - Adtech

Confidential

London, Greater London, United Kingdom permanent

Posted: April 28, 2026

Job Description

About Verve

Verve is building a more efficient, privacy-first advertising ecosystem. By integrating premium data, supply, and demand across screens and environments, Verve enables advertisers and publishers to transact with greater transparency, performance, and scale.

Verve’s ecosystem includes leading SSPs — Smaato, PubNative, and LKQD, delivering omnichannel reach across Mobile, Desktop, CTV, and DOOH. With 30 global offices and a rapidly growing demand marketplace, Verve is trusted by 90 of the top 100 U.S. advertisers, 4,000+ publishers worldwide, and the industry’s leading demand-side platforms.

Role Overview

The Customer Analytics Manager focuses on the health, performance, and efficiency of specific programmatic publishers and DSPs within Verve’s ecosystem. In this role, you will partner closely with Marketplace, Business Development, and Account Management teams to identify trends, uncover optimization opportunities, and drive stronger performance outcomes for our partners.

This is a highly analytical and cross-functional role, requiring a strong understanding of programmatic advertising dynamics and the ability to translate complex data into actionable insights.

Key Responsibilities

Customer Performance Monitoring

• Monitor the health and performance of assigned publishers and DSPs, providing actionable insights to account teams

• Track key programmatic KPIs such as bid rate, win rate, eCPM, and overall revenue trends

• Identify performance anomalies and proactively investigate root causes

Cross-Functional Reporting

• Develop and maintain dashboards to visualize customer performance trends and opportunities

• Deliver ad-hoc analyses and data extracts to support Business Development and Account Management teams in client-facing conversations

• Ensure consistency, accuracy, and usability of reporting across stakeholders

Yield Support & Margin Maintenance

• Analyze publisher and DSP combinations to ensure performance targets are met across business units

• Identify segments where auction dynamics, pricing, or configurations may be impacting competitiveness or profitability

• Measure and communicate the impact of optimizations, including floor price adjustments and targeting strategies

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