Customer Advocacy Marketer - ShareGate

ShareGate is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT pros for its unmatched simplicity.

It offers the simplest, most reliable, and most affordable way to move business data to Microsoft 365.

Whether migrating from Google Workspace, file shares, Exchange Online, SharePoint On-Premises, or tenant-to-tenant, ShareGate gets the job done, without surprises. From cloud transformation to M&A integration, it keeps things just damn simple.

ShareGate also helps organizations stay in control once their data is migrated. Its powerful governance features let users assess environments, uncover issues, and apply fixes on the spot, so everything stays clean, secure, and optimized. It lays the groundwork for safe Microsoft Copilot deployment within organizations.

ShareGate is developed by Workleap Technologies, a Montréal‑based software company.

Job Description

So, what will your new role look like?

As a Customer Advocacy Marketer for ShareGate, you’ll be at the forefront of amplifying customer success and transforming it into powerful storytelling and strategic marketing initiatives. You’ll partner directly with our users to uncover their wins, craft compelling narratives, and build impactful advocacy programs that support awareness, pipeline growth, and customer loyalty. If you love connecting with customers, are energized by storytelling, and thrive in cross-functional teams, this role is for you.

Responsibilities:

• Identify and nurture strong customer advocates across segments, industries, and use cases;

• Lead customer interviews and transform insights into compelling stories, case studies, testimonials, and spotlight features;

• Manage and grow customer review programs (e.g., G2, Gartner Peer Insights) to support category leadership;

• Maintain a pipeline of customers for stories, references, and campaigns in partnership with customer-facing teams;

• Collaborate with Content, Brand, and Product Marketing to bring customer stories to life across multiple formats (written, video, social, email);

• Support customer showcases, speaking opportunities, and visibility programs (webinars, panels, quotes, etc.);

• Provide advocacy assets to Sales and Demand Gen for use in campaigns, ABM, and enablement;

• Track and report on advocacy impact, asset production, and customer insights to inform strategy;

• Experiment with AI tools to streamline content creation, campaign execution, and workflow automation.

A typical week?  

You’ll spend time identifying and nurturing customer advocates, interviewing users for case studies and testimonials, and managing review programs like G2 and Gartner Peer Insights. You’ll also collaborate with internal teams to align customer stories with go-to-market efforts and measure the impact of advocacy campaigns. From brainstorming creative formats to managing content production, every week will bring a mix of strategy, storytelling, and execution.

What does your future team look like?  

You’ll report to the Manager, Customer Marketing – ShareGate and work alongside a Customer Lifecycle Marketing Manager. Together, you’ll be part of a small but mighty team focused on ShareGate’s customer lifecycle and advocacy. You’ll collaborate closely with Account Management, Sales, Product Marketing, and Design to help fuel customer success and long-term growth.

What are the next challenges awaiting your team?  

We’re building out repeatable customer advocacy motions and scaling programs to spotlight customer success at every stage of the journey. From case studies and community initiatives to peer reviews and customer showcases, your work will play a critical role in strengthening ShareGate’s brand, credibility, and category leadership.

Qualifications

• 3+ years of marketing experience, ideally in B2B SaaS or customer-facing roles;

• Customer-obsessed mindset with a passion for amplifying user success;

• Strong interviewing and storytelling skills, with excellent relationship-building instincts;

• Analytical and revenue-focused approach to advocacy, understands how customer stories drive business outcomes;

• Background in customer advocacy or community building, with experience running peer review programs (G2; Gartner Peer Insights);

• Comfortable working cross-functionally with Account Management, Sales, Product Marketing, and Creative teams;

• Curious and experimental with new tools, excited to explore how AI can support content creation, workflows, and advocacy at scale;

• Bonus: experience with HubSpot and other customer marketing tools is a strong asset.

Salary range: $80–$95k CAD.
This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate’s region to align with local market conditions.

Who we are

We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler - and better - for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. We believe the best ideas come from experimentation, rapid learning, and even the occasional discomfort—that’s where growth happens.

Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you're a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown - you’ll fit right in.

Additional information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.  

We strive to create a healthy and inclusive work environment. This is everyone’s business. 

Our Candidate Experience Flow at Workleap: 
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

During the Phone Screen, we may use an AI-powered note-taking tool to generate a transcript. You’ll be informed when confirming the call and can opt out at that time.

We are looking forward to getting to know you! 

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